Warp's '71 v Working Title's World End

(tbc) Peggy + Wright will combine again, B Driver sequel: https://www.slashfilm.com/edgar-wright-and-simon-pegg/

This post will compare 2 movies to get a better insight into the different approaches taken and challenges facing a notable UK Indie producer and a prestigious UK big six studio-backed subsidiary. The film's are selected to be a mixture of typical for the companies but also contrasting in some key ways. Neither can be judged as a great commercial success - typical for one company, fairly unusual for the other...

The contenders:





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Warp v wt 71 v worlds end from DB3igs

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REPRESENTATION + BOX OFFICE Why Mickybo flopped

Note the lack of official reviews.

**a linked, more recent film to consider alongside this: Warp's '71**

LINKS:
IMDB.
BoxOfficeMojo.
Wiki.
RottenTomatoes.
Trailer; VoD.
Culture NI feature.
Fan-made video (young boy).
Russian fan-made video/trailer?
OST as YouTube playlist.
1st 10 minutes + playlist.

Son of Rambow Wiki; trailer; BoxOfficeMojo;
WT2 IMDB.



This was one of Working Title's WT2 productions, their shortlived Indie-style subsidiary for low budget films:

IMDB's list for WT2

IMDB figures; BoxOfficeMojo puts it at $465k - but still a UK release only.

BOX OFFICE, AND A POTENTIAL AUDIENCE LOST?
This film came out around the same time as Son of Rambow; both films were about two boys obsessed with a movie (Rambo; the Western Butch Cassidy and the Sundance Kid). The film set in southern England did much better at the box office ... TWENTY TIMES better!!!

'71 Distribution and Marketing

This overlaps with other posts, but as there are a lot of images, a new post makes sense.

OVERVIEW: KEY POINTS
This is a film with wider ambitions, and arguably a more commercial approach, than most of Warp's productions - as it should, with its ambitious £5m budget*, twice that of Four Lions. UPDATE, 2016: BUT...It flopped, despite the awards, critical acclaim, and gaining distribution in the US and 10 more territories (12 total including the UK) for a worldwide total of $3m: $1.6m UK,, $1.3m US and just $355k from 10 other territories. *According to this Screen article (cited in Wiki) it was £8.1m

According to IMDB, it is getting theatrical releases in France, Spain, Greece, Germany, Canada, USA, Australia, Middle East (eg UAE, see section below). However, we have seen past Warp films such as Tyrannosaur getting distribution in multiple territories, but not getting any marketing spend to give it a real chance (its specialist LGBT distributor didn't issue a trailer, and it limped to a mere $22k). The absence of any information on its US distributor does not augur well.

IMDB company list.

Boxofficemojo: Not every distributor took up the option for a theatrical release.

OPENING WEEKEND: This has become a key figure - if it is lower than expected a film is likely to be labelled a flop and the odds are high that the public will be deterred from seeing a 'flop', while distributors may hold back on further prints and marketing investment. What is significant about the table above is that almost all of '71's national releases saw most of the entire box office raised in the opening weekend - it failed to get a wider, longer release beyond then. The UK figure, in contrast, is just 21% - in this case it built well by word-of-mouth, as I saw first-hand at Bradfor's National Media Museum, where a low opening night (Friday) turnout would be hugely boosted by a review in that day's Guardian (UK broadsheet/quality) newspaper.

COMMERCIAL? COUNTER-TYPICAL FOR WARP? MAYBE NOT...
The 'commercial' element lies in pushing the action/thriller genre over the setting or any real exploration of the issues raised.

FESTIVAL Aesthetica Warp masterclasses and more York November 2015

The ASFF has attracted important industry figures. ASFF tag.

One of the 2015 masterclasses is focussed on convergence

I've led trips twice to the ASFF, a film festival that screens short films + music videos in unusual venues around York, linked to the magazine Aesthetica (focussed on photography and other media arts), and its been a great experience for students - here's an account by one student.

Another 2015 masterclass

The masterclasses have been superb, and simply ideal - we've heard directly from the likes of Barry Ryan (senior producer at Warp Films), Danny Cohen (cinematographer on several Warp and Working Title movies, including Dead Man's Shoes and Les Miserables if memory serves me right?!), and Craig McNeil and James Harman (respectively, music video producer and director for the world's largest music Indie, Beggars Group and his long-term editor).

A topic I've blogged on a few times...

BELOW: Details, links, prices

DISTRIBUTION FOUR-WALLING Getting newspaper review still vital?

That's a new term to me: four-walling, the practice of Indie producers renting a cinema primarily in the hopes that their screening will attract a newspaper review.

In the US its not uncommon to do this for a full week's run, though the practice in the UK seems to be for a single screening - kind of a Gant Rule effect I suppose!

Coz Greenop used this approach to great effect with Wandering Rose, the screening leading to a deal with Curzon Cinemas. I think Harry MacQueen did likewise with Hinterland [needs checking]. Remember too Warp using cinema ads trumpeting the cinema release date of Le Donk, which was really a DVD release - that helped get those vital newspaper reviews, much harder for a straight-to-DVD release to achieve.

In this web 2.0 (3.0?) age, can the dinosaur print media really be that important?

Yes ... and no. One of my favourite phrases! As with so much, there are two sides to this...

Look at '71. The National Media Museum box office told me, when I raised with them the very sparse crowd for the opening night screening, on a Friday, that it would pick up dramatically once the Guardian review had been digested.

The no part flows from the same example. The ABC1 Guardian readership may be more likely to pay attention to the paper's film coverage than, say, a tabloid's C2DE readership - that's speculation on my part.

What isn't is the indisputable fact that newspaper readerships are older than the core cinema audience, a trend which is accelerating.

Haven't covered yes and no, there is another angle to this - its not just about any immediate pick up in audience, its the possibility of featuring 'pull-out' phrases from reviews (and thus the publication names) on posters, DVD sleeves, in pitches to distributors, and on CVs when looking to finance and cast future productions.

Its easy to simplify digitisation as a killer of old media, but that's never been the case; the disruptive power of digitisation more often leads to a symbiotic relationship. So, the Guardian's '71 review was arguably secondary in impact to its leading the paper's weekly film vodcast, an example of convergence.

Who knows, someday YOU might be four-walling ... just don't forget to send me a ticket!

'Four-walling': how film-makers pay to see their work on screen http://gu.com/p/496yf

DISTRIBUTION: Warp X's Le Donk + Scor-zay-zee

Use the tag cloud to find more on distribution

KEY POINT: Cinemas continue to insist on an exclusive release window as home cinema would otherwise eat substantially into their prospects, and they have gone as far as threatening to boycott a blockbuster Disney movie when they tried to reduce this window. Frankly, they will care little what an Indie micro-budget production does, and the 'cinema release' was really a marketing stunt by Warp to attract newspaper reviews!

Scroll to the end of the post for a short list of all key points. 

Impressively, Warp secured distribution in several foreign markets, such as Norway. Note how Meadows and his previous movies are highlighted as a key selling point.

Le Donk and Scor-Zay-Zee (Meadows, 2009) is an interesting counter-example of what we conventionally see. Okay, so this micro-budget Indie (just £48k, it launched Meadows' 'five day film' concept which, at the time of release, several other well-known directors expressed an interest in, though it doesn't really seem to have taken off in the way Dogme 95 - Lars von Trier etc - once did) got limited cinematic release.

All warp trailers are embedded in 1 post tagged distribution!

Lets be clear - the vast bulk of Indie productions simply fail to get any cinematic release; almost all are straight-to-DVD or, in the worst case scenario (as the DVD release window should come before the TV release window, which can itself be split between terrestrial, satellite and streaming) straight-to-TV (maybe made-for-TV).

By the way, Working Title's debut production, My Beautiful Laundrette, started out as a made-for-TV film, but when it got a screening at the Edinburgh International Film Festival (EIFF) and the critics raved about it, a swift decision was made to fund a cinematic release, from which it made a modest but significant profit, and WT would grow from this small success (including a US release).

There are no figures for Le Donk's box office, which usually suggests there was no cinematic release. It is not alone in Warp productions in getting a very, very limited cinema release, presumably a premiere and some limited London screenings.

'71: Initial thoughts, review

TBC
Went to see '71 at Bradford's National Media Museum on its day of release, October 10th 2014. Alongside about a dozen others in total; a very sparsely attended screening (including one patron slowly consuming a huge tub of frozen yoghurt with a tiny spoon - knitting might be a better option there to keep the hands busy!). I'm told this is fairly common: until The Guardian review comes through, there is often limited awareness of non-mainstream films like this, an interesting reflection of the ABC1 skew of the NMM's staple audience.

As the DVD will be a while (presumably) in coming, I fervently scribbled down notes afterwards, some of which I'll sum up below. You could save yourself the bother, and just watch Mark Kermode's R5 review below ... the be-quiffed master pundit raised some very specific reference points which I'd noted myself, although I think my own take was always going to be somewhat informed by being a Northern Irish viewer of this ostensibly 'Troubles' movie.

Warp's £5m+ '71

(click through on to YouTube for the StudioCanalUK page)

I'll blog again on '71, Warp's highest-budget production to date, reportedly (Screen) around £5m ($8.1m), but take note for now that it is officially released on Friday October 10th, with screenings at the National Media Museum in Bradford amongst others:

I'm hoping to attend the 615 Friday screening - keep an eye out for any marketing of this film; if you spot any billboards or cinema stands, take a snap and pass on a picture!

UPDATE: DVD INTERVIEW JANN DEMANGE [Filmmakers' responsibility with representations; his own background/compare to Elizabeth; Film v TV; prioritising the grey or polysemy]

Would we really expect anything less from Warp ... the DVD (out March 9th; cinema release was October 10th 2014) has some useful extras: interviews with the lead, director and screenwriter. The following aren't quite verbatim, but quite close:

We have a real responsibility making films. This was about a really painful period in many people's lives, and we had to keep that thought and not just make choices for audience entertainment.

He raises his background - you could usefully compare this to Shekhar Kapur getting the gig for Elizabeth (Indian, no knowledge of the era!), an instance of WT taking a big commercial risk (that paid off handsomely: a $30m film that made $82m and spawned a sequel/franchise).

I'm not your natural choice for this film: my background is French-Algerian, I grew up in London, I'm not even a WASP. But I wanted to focus on the story of the challenges facing young men, not make a political film. It was very important to me to bring out the shades of grey with all the different players, and I made this clear when negotiating with the producers. I have no links to Belfast, it was the screenplay that drew me to this.
Working with television you have much more time to draw out an epic character arc, whereas in film its a mere snapshot and you have to work to make every moment count.

UPDATE: DVD/BLU-RAY SLEEVE DESIGN
Rather stumbled upon this, but very useful context, and real micro-level detail:

I started working on the initial packshot for ’71 back in August 2014 and the final artwork files have just been sent. It’s rare for me to spend so long on an individual title (unless the delays are due to production issues!).
The Blu-ray and DVD packaging has gone down a slightly different route to the Steelbook release. Although using the theatrical artwork as its base, we wanted to create something that had a more military feel. The colours were adjusted and a new textures were added to the background, giving it the khaki texture. There’s also a little adjustment to the composition in “’71” as well a colour change. Both the Blu-ray and DVD releases have a cardboard o-ring sleeve, which has an overall matt varnish with spot UV gloss. The Blu-ray has a cut down O-ring, which shows the black Blu-ray case at the top.

Source: Rogue4 Design.

Khaki colourscheme the key to this design

(NORTH LEEDS LIFE): WARP MOST IMPORTANT FILM CO OUTSIDE LONDON?
Great quote here, and a useful one to use in an essay:

“The acclaim for Yann Demange’s ’71 comes as no surprise”, said Hugo Heppell, Head of Investments at Screen Yorkshire and Executive Producer on ‘71. “Its selection for Official Competition at the Berlin Film Festival is much deserved recognition for Yann, Angus, Robin and the whole team at Warp. We are immensely proud to have supported Warp over the last ten years and to see it now as the most significant film production company outside London.”

'British' Cinema? Some egs to consider

With the Scottish referendum looming, this question could become ever more complex, but we need to think when using the term British to describe cinema that may be as much American, or more accurately linked with one of the UK nations/regions.

here's a few examples to consider:

Withnail and I (Bruce Robinson, 1987)

Handmade Films, budget £1.1m, box office £0.5m UK, $1.5m US.

Typically unglamorous? Typical production finance issues - only rescued by Beatle George Harrison stepping in when the film was about to be abandoned! London features, though not a Southern setting in the main (albeit, the locals up north are portrayed as eccentric). A 'cult' movie.

Ali G Indahouse (Mark Mylod, 2002)

WT2, £5m. £10m, $0 ($27m)

American stylings and genre, though a satire of each and the UK fascination with US culture - it failed to get a US release nonetheless; few UK Indies ever do. The opening scene in gangland LA proved impossible to get insurance for - it alone swallowed up a good chunk of the budget. The Palace of Westminster is used as a key backdrop/location, although the drum'n'bass that fired up as Ali G drives (following the opening scene and over the opening titles) is likely to leave many non-UK viewers (and many of all ages here unfamiliar with that genre) a tad confused/bewildered!

N.Ireland Hollywood's new go-to location?

Spielberg seems to have really taken to NI, with Game of Thrones and his latest movie shot in NI. The tentpole flick Dracula is the latest. Its more expensive than Eastern Europe but cheaper than mainland Britain.
A report on Radio5 (12th June 2013, 4.50am) highlighted the similarities to New Zealand with its range of landscapes. An advantage over NZ is the compactness of this small nation: crews can be based in Belfast and quickly get to locations across the country, a considerable factor for producers.
The Republic of Ireland has long been a popular location, with aggressive tax breaks. The R5 feature also highlighted NI's skilled film technicians - the ability to locally source a crew is also a key factor.
All of this highlights the importance of government policy and support; NI Screen, the regional wing of the defunct UKFC, has played a key role.
More to follow...

Some links:
NI Screen;
Dec 2011: Gdn on Game of Thrones + new punk film shot in NI;
May 2013: Gdn on The Fall, major new drama on NI 'Troubles';

(Then again, '71 was mostly shot in Yorkshire!)

Screen Yorkshire 2013 £3.5m includes Warp's '71

News that Screen Yorkshire' Yorkshire Content Fund, launched in 2012, has a 2013 budget of £3.5m, investing between £100k to £500k in film, games and TV projects. Its total budget is £15m:

The Yorkshire Content Fund, launched in Feb 2012, will invest £7.5m of European Regional Development Funding into growing TV, film, games and digital business across Yorkshire and Humber. That figure will be matched by a further £7.5m of private investment, bringing the total fund value to £15m.

Much of Screen Yorkshire's money comes from an EU fund, the European Regional Development Fund. Here's SY's chief exec on how the YCF works:

Sally Joynson, Chief Executive of Screen Yorkshire, said: “We’ve had an incredible first year for the Yorkshire Content Fund with TV investments such as Peaky Blinders for BBC2 and The Great Train Robbery heading into production soon for BBC1, along with features such as Warp Films’ ’71, Emu Films’ Catch Me Daddy and Ecosse Films’ Girl’s Night Out. We now have a number of financing structures in place with co-investors that are working very well for the film and TV sectors so I’d urge producers to contact us now with their latest projects so we can continue to invest in the some of the most creative and commercial UK productions.”

Note the Warp Films movie in there: '71. You can discuss the funding of this (production practices) even if it hasn't been shot yet, let alone released (due for a 2014 release according to the IMDB entry). Here's the Wiki info on '71:

'71 is an upcoming film set in Northern Ireland. Written by Gregory Burke and directed by Yann Demange it stars Richard Darmer, David Wilmot, Martin McCann and Charlie Murphy, and tells the story of a British soldier who becomes separated from his unit during a riot in Belfast at the height of the Troubles in 1971. Filming began on location in Yorkshire in April 2013. The film is funded by the British Film Institute, Film4, Creative Scotland and Screen Yorkshire.^[1]

Read more from SY's press release here.