This post builds on an earlier post, which itself is long and detailed, looking at the international nature of the campaign and the trailers especially, but also looking back at the scale of this franchise - so lets start there.
The latest movie is at $180m worldwide - a good return, but well down on past entries. There should be a 4th based on those numbers. See my post on the Gant Rule (with BJB as an exception) for more details - such as this, the only territories with 8-figure returns:
- Australia $13m
- France $14m
- US $24m
- UK $60m
The basic: Premieres
This generates TV news and wider media stories (eg Mirror):
