Showing posts with label digitisation. Show all posts
Showing posts with label digitisation. Show all posts

Friday, June 22, 2018

Cinema $10 unlimited month pass brings Netflix style to theatres

NoFilmSchool brought my attention to a HUGE landmark moment in the US - a Netflix-style $10/month pass for 'unlimited' cinema screenings.
NoFilmSchool article.

The MoviePass homepage.

That brings the disruption of digitisation to the a new level, and undermines (though it may take time yet for its impact through user numbers to grow) the traditional cinema exhibition business model: movie 'prints' (just as likely to be streams, Blu-Rays or HDDs now) are rented by cinemas from distributors and a further share of ticket revenue passed back to distributors. There is variation in this basic model depending mostly on the power of the distributor and whether its a tentpole big six production they're touting, but thats a rough outline of how the production (sell all rights to or agree a revenue share with a distributor) to distribution to exhibition film cycle ends up (before further distribution and exhibition through TV, and distribution through physical media, downloads and streams - rental and purchase.

If the audience figures are no longer a simple guide to box office, that suggests a steep medium to long term decline in revenues. Unless its the cinema-avoiding public (non-noisy nuisances, ie kids/teens!) that mostly takes up these passes. The 15-24 age range is the key cinema market as you can see from this BFI chart (page 4):


You can find a great analysis of the older audience in 2017 here, by Stephen Follows. This US analysis by Nielsen also shows roughly 30% of the cinema audience as 12-24, or nearly 50% for 12-34.

There is dispute over how big a revenue driver concessions (popcorn etc) really are, but this certainly will (in the style of bucket airlines like easyJet) shift the profit-making onus onto food and drinks - which distributors are locked out of. See this post for details on how vital the huge mark-ups cinemas make on concessions (typically 85% profit on every dollar spent) are.

The unlimited is limited: one viewing a day, no IMAX or 3D (maybe a supplement charge for longer movies?), but that still means a possible 30c viewing!

This isn't actually completely new ... many moons ago I bought Virgin Cinema monthly passes - £15 if I remember right, back in 1999. That enabled me to be amongst the shellshocked hordes stumbling out of the Phantom Menace midnight premiere wondering what the hell we'd just seen, and what kind of evil madman could invent JarJar Binks - but get over it by going to see plenty more decent movies in the days and weeks that followed.

I figured Curzon, with its membership scheme, would likely do something similar, and sure enough they also offer an unlimited annual pass for its cinemas.

Here in Luxembourg you can also get a monthly pass from the monopoly chain.

UPDATE: PREMIUM FOR HOT NEW FLICKS + AMC LAUNCH RIVAL
MoviePass are selling this as working with the industry to help push passholders to their quieter midweek slots: charging a $2 premium for some new releases, though often specifically for weekend screenings; they're also adding 3D/IMAX to their offering.
MacRumors reported:
Surge pricing is a dynamic, time-based strategy that apps like Uber use when a large amount of customers are requesting rides in the app but there aren't enough drivers to taxi them around. 
Now this will extend to MoviePass, so on opening weekends or at particularly busy late-night showings of popular movies, monthly subscribers should expect to pay a bit more above their locked-in $9.95/month subscription price. 
For IMAX and 3D movies, users will be given the option to pay an added fee for the premium screenings, ranging from $2-$6 according to Lowe.
The MoviePass news comes after AMC just yesterday revealed its own movie subscription service, which will let customers watch three movies per week for $19.95 a month -- including IMAX and RealD 3D showings. 
...

Saturday, January 13, 2018

WEB 2.0 Will vlogging boost two Smiths?

More widely seen through Facebook, but in 5 days 125k views (link)
Vlogging and other examples of web 2.0 application are more readily associated with the music industry: from Lily Allen's (quietly corporate-funded) bedroom recordings and MySpace, to Gaga's self-contained Little Monsters site and Biebers army of lunatic Beliebers on Twitter and anywhere else anyone dares to question their deity, while he pours out seemingly unfiltered nuggets on those same platforms.

Will Smith has just gone viral with one of a recent series of seemingly off-the-cuff, unfiltered videos, or vlogs (vodcasts). I've seen it through my own Facebook feed, switching it off after a few seconds of what struck me as American hokum (though I'm sympathetic to the general point of the potential power of learning from failure).
Link.

The article on this struck a particular chord (i'm even writing this post a 2nd time after a finger slip lost me an hour's worth of phone tapping on the blogger app) as 2 of his tracks popped up on a shuffle play of one of my more eclectic playlists during an hour or so at a local hostelry yesterday - deeply buried amidst 1,293 tracks with Slayer and Celtic Frost among other delights - and the clear retro-fuelled buzz (yup: namecheck for Simon Reynolds' book Retromania but also the ol' uses and gratifications theory...) it sparked.

Smith's stellar career has dulled, with the Netflix-distributed Bright not exactly setting the world alight. Haven't seen it yet, so I'll reserve my own judgement, but the LOTR-Lethal Weapon mash-up it suggests at least sounds faintly intriguing.

Monday, October 23, 2017

NETFLIX worlds biggest media company as APPLE launches rival

2018 update: Netflix puts content above costs but is the policy sustainable?

https://www.theguardian.com/media/2018/may/25/netflix-puts-content-above-costs-but-is-policy-sustainable?CMP=Share_AndroidApp_Copy_to_clipboard

I've written a few times that Apple's entry into the subscription TV streaming market is inevitable ... and here it comes, with an annual $1bn budget for 10+ new series and some incredibly high profile industry names signed up
Apple has Netflix and Amazon in sight as it hires British TV executive

https://www.theguardian.com/technology/2017/oct/25/apple-has-netflix-and-amazon-in-sight-as-it-hires-uks-top-tv-executive?CMP=Share_AndroidApp_Copy_to_clipboard

More niche than Netflix: nine specialist streaming services you should try https://www.theguardian.com/tv-and-radio/shortcuts/2017/oct/23/more-niche-than-netflix-nine-specialist-streaming-services-you-should-try?CMP=Share_AndroidApp_Blogger

Wednesday, November 30, 2016

BFI looks beyond cinema

As well as announcing a large scale digitisation of British TV, the BFI also announced a change in its funding programme to include films not intended for theatrical release.
“The BFI’s job is to champion the future success of film in the UK and this plan is designed to do that – we want to back the brave, the new and the experimental.
“Our aim is to find, educate and support the very best talent, give them the skills, tools and creative freedom needed to tell their stories, and make sure as many people as possible can enjoy and be inspired by those stories on the big screen, the small screen and even the screen in their pocket.”

Sunday, September 04, 2016

CONVERGENCE Tangerine dream: celebrate death of 35mm?

Tangerine dream? This iPhone-shot movie had critics raving, making a big wave upon its Sundance Film Festival screening, and is cited below as an example of why we should celebrate the passing of 35mm and its replacement with digital. (NB: the trailer features strong language) Read more at theverge.comBBCTechradarGuardian and nofilmschool.
From the Wiki. Also detailed in BoxOfficeMojo.


Most articles about digitisation tend to bemoan the undermining of celluloid and the 35mm film, but this one celebrates the democratising improvements it has brought about, shaking up a conservative industry with high barriers to entry.
Sample:

Sunday, August 28, 2016

VR virtual reality cinema coming

IN THIS POST: short overview of some major technogical changes from digitization, then a focus (TBC and rolling updates) on VR


The film industry, at times reluctantly, has embraced a series of new technologies over recent decades, and the disruptive forces of digitization always seem poised to transform what at heart is quite a conservative industry, locked into franchises, the star system (changing?) and dominated by a mere 'big six' companies despite all the changes.
As with cassette tapes, you may have been born after the VHS tape disappeared from the high street


DVD meant they could:
  1. re-monetize back catalogue [long tail...]; just as the music industry got millions to replace their tapes/vinyl with (sonically inferior!) CDs so too did the movie industry make billions from VHS tapes being replaced
  2. the monetizing went further with editionalising: usually starting with a vanilla (movie only, perhaps a trailer added) edition, and leading over time to any combination of special, collector's, ultimate (etc) edition, not to mention director's cut, with commentaries and other extras to push sales, plus footage cut for cinema release
Geek.com headline, 2014.

Friday, August 19, 2016

Netflix and Amazon rival big six?

I'll return to this to gather points made across many posts on this theme:
The traditional big six (7 if you count Lionsgate) vertically integrated US conglomerates that dominate global cinema have cause to be seriously worried about Netflix and Amazon (with Apple, HBO and many more bubbling away in the wings too).

The online giants are at once customer/distributor for the big six, including VoD and rental alongside DVD and Blu-Ray sales, and rival, with their film production budget growing, and the release strategies they follow undermining the concept of the release window.
Netflix’s Reed Hastings: ‘We’ve got a long way to go to get to ubiquity’.

Friday, July 15, 2016

DIGITAL DISTRIBUTION day-and-date challenges flop concept

The release window is proving resilient despite challenges from the digital upstarts Netflix et al, their disruptive force not yet shifting this fundamental feature of the film industry. Big six giant Disney soon backed down with its plans for a shortened cinema-DVD gap for Alice in Wonderland when cinema chains simply threatened not to show it.

Not all movies are produced with cinema box office as a priority or even realistic goal, however, and many of these breach the usual model - the key point being the SCALE of release. These are not wide releases, which means they're not seen to undermine the traditional arrangement that ensures cinema maximises its returns.

As I have blogged on the 48K Le Donk and Scor-Zay-Zee, though, a limited (or in its case, simply none!) cinema release means a much, much greater chance of newspaper, magazine and other mainstream media reviews that straight-to-DVD releases rarely get, explaining what seem to be shocking headlines about film releases taking under 100 at UK box office.

This strategy, of a very limited cinema release simultaneous with a DVD release, is termed day-and-date release.
“Day-and-date releases minimise costs for a distributor,” says Andreas Wiseman, Screen International’s head of news. “They only need to pay for a campaign once rather than at different stages throughout the windowing process. The growth in these kind of releases coincides with the proliferation of digital platforms. Distributor deals with platforms such as Netflix, LoveFilm, iTunes etc often require that a film is shown in a certain number of cinemas, so distributors will sometimes see the theatrical release as a box-ticking exercise.” 

Wednesday, May 13, 2015

CONVERGENCE A list of resources

I'm working on a fresh guide on convergence (and the wider issue of digitisation). Instead of putting all the sources I'll use into one over-long post, or adding yet another links list, you can find here, with summaries and some notes, a list of further resources. Convergence is also dealt with in many journal articles and book chapters!!!

When I put together guides I'm inevitably summarising, reducing, a wide range of material; if you want to look deeper, this (and the Library/classroom resources!) is a good starting point.

Rob Carlton (senior OCR examiner) Medi@CHS blog
Rob is a useful source, as someone involved in the syllabus design for OCR, and his school blog has lots of useful links.


Hendry, Steph (2015) "Two Key Concepts: The Relationship Between Audience and Institution", in Media Magazine, April 2015.

The link above requires a login (ask myself or Librarian). Much of the analysis below is my own, but linked to Hendry's points.

Nice example of how large conglomerates integrate seemingly contrasting brands:
According to one definition, brand = product + personality. Knowing the brand means that the audience can feel reassured when they access a product produced by a familiar, wellloved brand. Consider the ‘personalities’ constructed by two very different institutions: Disney and Marvel. Both are associated with blockbuster film, but our expectations of their products may be quite different.

Thursday, April 16, 2015

CONVERGENCE Toronto (TIFF) to add TV

See previous post for more, including analysis of how Kickstarter fits with this topic. There are further posts on convergence, including this detailed guide to convergence + digitisation.
“Film and television have been converging for years, with many filmmakers gravitating to television to experiment with that medium,” said Cameron Bailey, artistic director of the festival. “Primetime will highlight these developments internationally, spotlighting the growing intersection between these two moving-image cultures and industries.”

As well as previous posts specifically on this topic, there is much more on convergence to be found on this blog!
The blurring of the line between TV and film has been increasingly evident: Shane Meadows following up This is England with two (soon to be three) C4 series, and Fargo one of many films adapted for TV series (Conal was yesterday recommending Daredevil, a fairly atrocious movie transformed into a critically acclaimed series). 

Sunday, February 22, 2015

DIGITISATION Hinterland £8k budget 15 year-old camera...

Harry Macqueen (centre) and Ben Hecking on stage after their Ilkley Film Festival screening

HINTERLAND (Harry Macqueen, 2015)
DISTRIBUTION: Indie/arthouse/world cinema specialist Soda Pictures (digital); self-distribution deal with Curzon Pictures, linked to director/cinematographer Q+A appearances
PRODUCTION CO: Inheritance Films [Macqueen inherited £10k and decided to make a film with this!]
BUDGET: £8k
SOCIAL MEDIA: Twitter;



Thanks to Martin Pilkington, organiser of the Ilkley Film Festival, I got to see Hinterland gratis, and to speak to the debut director (and co-star/writer/producer) Harry Macqueen plus cinematographer (Director of Photography) Ben Hecking afterwards.

The film is archetypal arthouse; an essay on male diffidence with French New Wave part of the aesthetic: montage sequences, dialogue over fairly abstract shots, some non-linear strands. That's simplifying rather - both said their influences were just too numerous to really pin down; "unconscious osmosis" would amount for much of this. Richard Linklater was held up as a particular influence and, indeed, inspiration to all Indie filmmakers (and Macqueen noted how Linklater had similarly gone out and produced his debut feature for a very low budget). Both professed a love for and strong influence from this unheralded 1979 British Indie road movie, re-released on DVD by the BFI (Radio On, Christopher Petit):


(Read more on this film: IMDB; Wiki; ScreenOnline)

Both describe Hinterland as a road movie. It centres on the friendship, with clear undertones of desire for more, of a late-20-something man and woman, childhood friends, the woman a free spirit, the man seemingly a more sedate character.

Thursday, December 04, 2014

DISTRIBUTION: Warp X's Le Donk + Scor-zay-zee

Use the tag cloud to find more on distribution
KEY POINT: Cinemas continue to insist on an exclusive release window as home cinema would otherwise eat substantially into their prospects, and they have gone as far as threatening to boycott a blockbuster Disney movie when they tried to reduce this window. Frankly, they will care little what an Indie micro-budget production does, and the 'cinema release' was really a marketing stunt by Warp to attract newspaper reviews!
Scroll to the end of the post for a short list of all key points. 
Impressively, Warp secured distribution in several foreign markets, such as Norway. Note how Meadows and his previous movies are highlighted as a key selling point.


Le Donk and Scor-Zay-Zee (Meadows, 2009) is an interesting counter-example of what we conventionally see. Okay, so this micro-budget Indie (just £48k, it launched Meadows' 'five day film' concept which, at the time of release, several other well-known directors expressed an interest in, though it doesn't really seem to have taken off in the way Dogme 95 - Lars von Trier etc - once did) got limited cinematic release.

All warp trailers are embedded in 1 post tagged distribution!
Lets be clear - the vast bulk of Indie productions simply fail to get any cinematic release; almost all are straight-to-DVD or, in the worst case scenario (as the DVD release window should come before the TV release window, which can itself be split between terrestrial, satellite and streaming) straight-to-TV (maybe made-for-TV).

By the way, Working Title's debut production, My Beautiful Laundrette, started out as a made-for-TV film, but when it got a screening at the Edinburgh International Film Festival (EIFF) and the critics raved about it, a swift decision was made to fund a cinematic release, from which it made a modest but significant profit, and WT would grow from this small success (including a US release).

There are no figures for Le Donk's box office, which usually suggests there was no cinematic release. It is not alone in Warp productions in getting a very, very limited cinema release, presumably a premiere and some limited London screenings.

Tuesday, June 03, 2014

DIGITISATION: Kevin Smith, podcast auteur?!

Jay and Silent Bob in Clerks; they've inspired a shoe range!
I'm not sure what traction the name has with today's teens, but for (some of!) my generation, Kevin Smith, a remarkably foul-mouthed film-maker who put together a classic/cult debut film for peanuts (Clerks, $28k!) whilst working full-time in a dead-end job, has made a remarkable claim about his status:
Filmmaking is the only art form where you say, "I wanna express myself. Give me $10m and Ben Affleck." ... But all along what I could do was talk. If podcasts were movies, I'd be up there with Spielberg, dude.
Read a Biskind interview here.
If it was now, I would have seen Slacker and written a blog about it or recorded a podcast. That would have been enough. The entire message of my career is that if you want to do it, you should try. I am a chimp and I built a career out of making films. And I don't even consider myself a film-maker! Oh yeah, and PS: neither do the critics.
For a film-maker who created the iconic/cult characters Jay and Silent Bob, and who has two decades of film-making behind him, that's quite a statement.
In a real sign of the times, he's currently in the UK touring a combination of a 60-min animation and a podcast recording!

Peter Biskind's book Down and Dirty Pictures, which tracks the rise and fall of the Indies from the 80s to the mid-noughties (including glimpses of WT), frequently features Smith, whose up and down relationship with Miramax and its fierce co-head Harvey Weinstein tells you a lot about how the industry works (or malfunctions!) ... and is a sequel to arguably the best book ever written about cinema, Easy Riders, Raging Bulls.

The current (June/July 2014) tour is an indication that film may be undergoing a similar shift to the music industry, in which CDs are increasingly a secondary revenue stream compared to tours and merchandise. As is becoming a widespread music concert practice, there is a VIP option for keen fans:

The mini-tour even has an official sponsor! Screenshot from seesmod.com.

I've blogged on similar events on the MusiVidz blog (on the music industry/videos), but can also make a link to the book industry where, once again, there is a decline in sales of physical texts and publishers are looking to author tours as one means of replacing the lost revenue:
the rise of Amazon and the Kindle is transforming the nation's publishing institutions, which are being forced to seek new sources of revenue. As bookshops close, authors are embarking on rock star-style tours; the newly formed mega-publisher Penguin Random House sold 10,000 tickets for a reading tour by Caitlin Moran. The publisher is also turning one of its most famous characters, Peter Rabbit, into a cartoon and is seeking tie-ins with toymakers and chocolatiers.
Some publishers are looking at diversifying into new forms of content, for example by combining books, films and games into a new narrative genre. A new iPad thriller called The Craftsman, launched last year, turns the reader into the main character in a gothic, cinematic chiller.
(from this article on eBooks set to overtake print books by 2018)
  
You can read the full article below, or click here.

Sunday, April 27, 2014

Convergence + digitisation

def. of convergence: the concept of the distinctions between once distinct media platforms/institutions collapsing under the influence of new media and the ongoing processes of digitisation. For example, a typical newspaper (print) now offers web content, including podcasts (radio?), video (TV?), blogs etc
To further explore and explain this several additional terms are used; note all opportunities to utilise terminology for your exam! 'Digitisation' is explored below.
NB: I have posted on this topic many times since creating this post some years back!!! http://mediabritishcinema.blogspot.co.uk/search/label/convergence

Thats how I'd define 'convergence', an especially important concept for Media Studies and your AS exam, as so many consequences flow from this both in terms of how audiences access and consume/interact with the media and the institutions that produce, distribute and market media products.
(The exam board pick out 4 areas you need to be able to discuss with reference to your case studies - WT v Warp, + a brief comparison of both to the big 6 blockbuster Avatar - production, distribution, marketing + 'exchange' [the point at which an audience buys/consumes, perhaps co-creates, a text])

FURTHER DEFINITIONS + RESOURCES ON CONVERGENCE
Here's a vid which further explores the idea

It is a concept which has been discussed for some years now, with its consequences and whether its an entirely good thing seen as up for debate:
Perhaps we will reach a point of consolidation when the pace of technological change slows and the audience catches up, but at the moment most companies with both offline and online enterprises still see the vast majority of their revenues and costs lying with their traditional, offline businesses. Yet they are increasingly aware that this will tip in the opposite direction in the middle distance. So how should the transfer be managed?
... What we will see from media companies are assumptions about the dominant medium, be it print or TV, transferred to the newly converged online world without adequate recognition that the two are completely different entities. (Emily Bell: http://www.guardian.co.uk/commentisfree/2006/jul/15/comment.media)

Friday, November 15, 2013

Prominence of student work on YouTube

I've blogged previously on the growing number of made-for-fun short horror films on YouTube (especially zombie flicks), reflecting the ongoing impact of digitisation and the accessibility of digital film-making today, but its worth noting too how the battalions of Media Studies students across the land are leaving their own legacy. As students conduct research into their chosen genre before setting out to create their own genre piece, increasingly they could be accessing other students' distilled research to do so!

When doing some tagging on archive posts I came across a mention of how prominent my students' work was on YouTube search results - so, a year or so on, I had another look, and sure enough, a 'slasher openings' on YouTube (Nov 15th 2013) produced the following top results:
IGS student work came top of the pile in this search
You can help make your work more widely seen by using YouTube categories and tagging.

Friday, November 01, 2013

Global, not US, market dominates Hollywood (Obst, 2013)

Look out for useful terminology/neologisms below: pre-awareness and tentpoles and tadpoles
$101m global box office, $21m budget (1993)
A few useful nuggests from this article by Phil Hoad, which highlights and critiques some of the points raised by one-time Hollywood hit producer Lynda Orbst in her bio (given an excoriating review by an unimpressed David Thomson, here), but the really important point concerns WHY Hollywood has turned to tentpole CGI/SFX spectaculars, usually within franchises and/or using 'pre-known' brands/books.

Her line of attack, that Hollywood has wrongly turned its back on medium budget concept movies, where the script, not CGI, is king, is a common one - especially from industry veterans...
If it wasn't startling enough when, in 2011, Universal president Ron Meyer commented on the amount of "shitty movies" on his own slate, founding fathers Steven Spielberg and George Lucas stepped up in the same week as Obst's book was published to denounce Hollywood's blockbuster dependency. ... The reckoning – led by baby boomers attacking the recent homogenisation drive in mainstream films – has exposed a generation gap in Hollywood.
Digitisation emerges as one key cause in this shift:
the shrinking of DVD revenue in the mid-noughties halved the studios' profit margins and reduced their appetite for risk

Tuesday, April 16, 2013

Universal launches $35k Prima Cinema: $500 tickets!

Prima Cinema has teamed with Hollywood studio Universal to offer the new service, which is targeted at super-rich film stars and other celebrities. The $35,000 price tag covers a digital box allowing movies to be delivered via the internet: once downloaded, they can be viewed just once at a cost of $500. Prima inspects every client's home cinema to ensure there are no more than 25 seats, so the service cannot be used to set up a commercial cinema business.
Universal is the only major studio currently offering its movies via Prima, but it is hoped others will follow suit if the service is found to be commercially viable. Upcoming films which will be available to view at home on the same day as their US cinema release include the Tom Cruise sci-fi thriller Oblivion as well as past titles such as Les Misérables, Identity Thief and Admission.
Universal is confident its latest strategy to combat the effects of online and home cinema on box office will reinforce its revenues - and it does seem a smart move. Basically, they're catering for the wealthy by offering $35,000 equipment that allows new releases to be viewed at home for $500 a pop. By 'home' they mean multi-million pads with space to accomodate a mini-cinema (up to 25 seats). The film is streamed, the latest use of digital distribution. They can verify that users don't seek to abuse the service with multiple screenings and ticket selling. See below for more info, from this article.

$35,000 kit allows super-rich to watch films at home on day they are released

Hollywood studio Universal is first to offer the service, aimed at film stars – with each viewing costing $500
Jurassic Park film, 1993
Home truths … a scene from Jurassic Park. Owners of the Prima Cinema equipment can see the 3D version at home this weekend. Photograph: MCA/Everett/Rex

The experience filmgoers have been waiting for since the dawn of Hollywood has arrived: the chance to see new releases at home on the same day they hit cinemas. There is, however, a catch: to view Jurassic Park 3D this weekend you will first need to install projection equipment costing $35,000 (about £23,000), while each viewing costs $500 a pop (£330).

Digitisation and the piracy debate

TBC
Is the piracy debate overplayed by the film industry?
Are the ads starting every DVD which link film piracy with organised crime likely to impact on youth - or perhaps the alarmist message is aimed at politicians, not consumers? Then there is the Industry Trust for Intellectual Property Awareness £5m campaign, Moments Worth Paying For (backed up with a UKFC/National Lottery funded website, "findanyfilm.com", which locates legal DVD/download links for any film. [source]
Its also arguable that the legal moves against the likes of Kickass Torrents are tokenistic.
Look more closely at what is being pirated - its the Hollywood productions; only highly marketed British productions are likely to appear on the likes of Torrent sites (the likes of a Loach movie is unlikely to attract many 'seeds'!). [source]
Some users feel justified in pursuing piracy given the distribution strategies of the majors: only sending cinema prints to the UK after the US run has finished (the rare exceptions are films like Avatar which are given an incredibly expensive worldwide release). Plus, many British films simply won't make it to cinema screens. Then there's the pricing of cinema tickets, and the increasingly poor cinema experience, blighted by smartphone wielding youth. Cineworld's targetting of 35-44+ through
luxury food etc suggests an alternative strategy to lawsuits, as do the wave of streaming and download options becoming available.

Sunday, April 14, 2013

VDIO: will streaming replace cinema?

The short-term answer is no, given what huge businesses cinemas are ... but then the CD market, and the high-street retailers linked with this, seemed bullet-proof not so long ago and even HMV has gone bust, with downloads long since passing physical CD sales.
Vdio is the latest launch of a company seeking to develop film streaming in the UK, but for now their prospects are limited by the absolute determination of the exhibitors to protect the exclusive cinema window. Netflix has recently pioneered releasing TV series in one go, before they've aired on TV, so its likely this will eventually happen with cinema too. IMAX, 3D and the huge improvements in sound are all defensive moves by cinema to protect its appeal with customers who can download movies to watch on phones, tablets, computers or home cinema setups, but they do face huge and growing pressure from online distribution - especially now 4G broadband is here and GB file sizes no longer rule out film streaming/downloads for most.

Here's an excerpt from Stuart Dredge's article on this, Vdio streaming TV and film service goes live in the US and UK (4.4.13):
In other words, TV shows and movies are bigger than songs, which for a while meant piracy was less of a headache for rightsholders in those industries than in music – although faster broadband connections and better data on the scale of TV and film filesharing is changing that.
Even so, by protecting the idea of release windows – where shows and films get staggered releases through cinema/TV, DVD/Blu-ray and digital services – startups like Vdio have to license content where they can.
"They've embraced digital, it's not like they haven't," says Larner. "There are a ton of digital services out there. But movies and TV – and movies especially – are holding on to their windowing as long as they can, to squeeze as many dollars as they can out of the initial theatrical release, then the other windows."
For now, Vdio will focus on refining its technology for buying and renting, ready to add subscriptions when it thinks the time is right. Larner says the company is also focused on expanding the number of devices Vdio is available on, including TVs.
"For a video service, it's critical to be on the TV. Right now, Vdio is web and iPad, and the way to get on TV is you need to take your iPad and use it with an Apple TV, which is a great experience," he says.
"But no doubt about it, we need to be on TVs in other ways, and we have that on the roadmap, whether it's [set-top box] Roku or doing apps for Samsung or LG TVs. We need to be there."

Tuesday, March 26, 2013

Danny Cohen on Les Mis cinematography (Kodak blog)

Taken from Kodak's About the Storyboard blog, which is obviously a promotional tool + thus pro-analogue film but still a very useful resource for the flipside to the pro-digital arguments, you may find some of this (an interview with Danny Cohen) familiar from Cohen's seminar at the 2012 ASFF...
See http://motion.kodak.com/motion/About/The_Storyboard/4294971312/index.htm.

Sample quote:

The filmmaking team also did quite a bit of testing, comparing different mediums. ... “In the end, for a variety of reasons, we chose 35mm film. What film has over digital is that it’s organic, it’s slightly softer, and there’s grain. There’s a certain sharpness to digital; you can treat it, but if you shoot on 35, what you see is what you get. You get an amazing image without a lot of post production.
“We shot well over a million feet of film ..."