Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Saturday, January 13, 2018

WEB 2.0 Will vlogging boost two Smiths?

More widely seen through Facebook, but in 5 days 125k views (link)
Vlogging and other examples of web 2.0 application are more readily associated with the music industry: from Lily Allen's (quietly corporate-funded) bedroom recordings and MySpace, to Gaga's self-contained Little Monsters site and Biebers army of lunatic Beliebers on Twitter and anywhere else anyone dares to question their deity, while he pours out seemingly unfiltered nuggets on those same platforms.

Will Smith has just gone viral with one of a recent series of seemingly off-the-cuff, unfiltered videos, or vlogs (vodcasts). I've seen it through my own Facebook feed, switching it off after a few seconds of what struck me as American hokum (though I'm sympathetic to the general point of the potential power of learning from failure).
Link.

The article on this struck a particular chord (i'm even writing this post a 2nd time after a finger slip lost me an hour's worth of phone tapping on the blogger app) as 2 of his tracks popped up on a shuffle play of one of my more eclectic playlists during an hour or so at a local hostelry yesterday - deeply buried amidst 1,293 tracks with Slayer and Celtic Frost among other delights - and the clear retro-fuelled buzz (yup: namecheck for Simon Reynolds' book Retromania but also the ol' uses and gratifications theory...) it sparked.

Smith's stellar career has dulled, with the Netflix-distributed Bright not exactly setting the world alight. Haven't seen it yet, so I'll reserve my own judgement, but the LOTR-Lethal Weapon mash-up it suggests at least sounds faintly intriguing.

Saturday, November 12, 2016

Bridget Jones Baby marketing

I'll add to this - your own photos etc would be very welcome

This post builds on an earlier post, which itself is long and detailed, looking at the international nature of the campaign and the trailers especially, but also looking back at the scale of this franchise - so lets start there.

The latest movie is at $180m worldwide - a good return, but well down on past entries. There should be a 4th based on those numbers. See my post on the Gant Rule (with BJB as an exception) for more details - such as this, the only territories with 8-figure returns:
  • Australia $13m
  • France $14m
  • US $24m
  • UK $60m






The basic: Premieres
This generates TV news and wider media stories (eg Mirror):

Monday, August 01, 2016

NBC-Universal uses horizontal integration to keep Damon franchise airborne



Okay, so this might not be part of the OFFICIAL marketing blitz from NBC-U - but such trivial but viral UGC as this vine is worth many millions in advertising spend when considered as a whole, able to penetrate beyond core audiences targeted by the distributors. Here's where I found it:
An unofficial JB Facebook page with 48k likes.

The Vine was featured by a UK newspaper:


My main point here, however, is a good example of how the mega-conglomerates can flex their muscles to mutually benefit different wings: NBC-U both creating and benefitting from pre-release hype of the new Bourne movie by playing the Damon-starring previous films across EIGHT of its NBC-U channels. Research indicated that existing franchise fans were the key audience for the movie, so NBC-U sought to reinforce familiarity with the long-running franchise:

Sunday, February 14, 2016

WARP v WORKING TITLE WEB 2.0 comparing social media

Through various case studies I've noted a key difference between the two companies in how their social media operates: scale.

In theory, web 2.0 creates a potential level playing field for Indie minnow and (conglomerate subsidiary) mini-studio alike ... but it still takes skilled, paid operators to create and update content, and respond to user comments/posts ... not to mention doing so in multiple languages (Paul and Les Miserables are just two WT examples which had Facebook accounts in multiple languages; you have to look to the truly weird L for a Warp example: essentially a Greek film, its no surprise to find a Greek language presence!).

Although we do see some very smart content (the Le Donk Xmas card) on some Warp sites, the considerable investment that WT make (encroaching on traditional distributor territory in doing so) on content rich websites stands out: the huge interactive Tinker, Tailor... online/offline game, Hot Fuzz Pacman, Shaun of the Dead Space Invaders... even the Smokin' Aces comic book.

Three basic points:
  1. These combined materials are a vast learning resource freely available to you - the YouTube uploads especially
  2. Warp's shift towards TV (think convergence) is evident based on my sampling today (Feb 14th 2016), with This is England 90 and The Last Panthers most prominent
  3. As I note above, the lack of investment from Warp in maintaining these sites is also clear, with nobody updating the YouTube description for example for at least 6 months!
WARP
THIS BLOG TAG
WIKI 
IMDB (no separate TV division)
IMDB Warp Films US (limited brand)
IMDB Warp X
IMDB Warp Films Australia
THE-NUMBERS.COM
WEBSITE
YOUTUBE
TWITTER
INSTAGRAM
FACEBOOK 
WARP FILMS 10 (a dead link - they can't afford to maintain hosting fees?!)
TUMBLR (actually Warp Records, no separate Films site, another sign of limited funds; sample: '71 post)
TUMBLR TAG: warp films (plenty of UGC, and links from other companies, such as Australia's Madman Films (Snowtown, Shopping, Partisan all with Warp).

NEWS SITES
VARIETY Leading Hollywood trade magazine.
BFI (Google search) - see their review of 10 key Warp releases.

WORKING TITLE
THIS BLOG TAG
WIKI 
IMDB
IMDB WT2
IMDB WTTV 
IMDB WT AUSTRALIA
THE-NUMBERS.COM
WEBSITE
YOUTUBE
TWITTER
INSTAGRAM
FACEBOOK
TUMBLR - no official page, but tagged a lot (including Working Title Korea) 

BFI 
VARIETY (also a simple search, brings up different results) 


COMPARING WARP/WT FOLLOWER NUMBERS:
Twitter Warp 30k v WT 8k
Facebook Warp 50k v WT 24k
YouTube Warp 666 v WT 388
Instagram Warp 4k v WT 4k
Tumblr numbers not shown
TOTALS: Warp 85k v WT 36k
BUT ... on YouTube views: Warp 159k v WT 466k (on a new channel, launched 2013, replacing previous channels)


WARP
THIS BLOG TAG
WIKI 

IMDB (no separate TV division)
The shift towards TV is clear

IMDB Warp Films US (limited brand)

IMDB Warp X

IMDB Warp Films Australia

THE-NUMBERS.COM
Notably this site only picks up on FOUR Warp films! An indication of their lack of US success (though the likes of TisEng are missing)

WEBSITE
Four social media outlets listed/linked.
Click on the 'read more' link for further screenshots, links and analysis

Thursday, July 30, 2015

WARP, CONVERGENCE This is England 90 on C4, Guardian exclusive trailer

Despite the down at heel, working class focus of the franchise, interesting to see Warp linking up not with a tabloid but rather the broadsheet Guardian, with its ABC1 readership.
Click on 'read more' for article link and to see the trailer

Thursday, September 25, 2014

Warp's £5m+ '71



(click through on to YouTube for the StudioCanalUK page)

I'll blog again on '71, Warp's highest-budget production to date, reportedly (Screen) around £5m ($8.1m), but take note for now that it is officially released on Friday October 10th, with screenings at the National Media Museum in Bradford amongst others:
I'm hoping to attend the 615 Friday screening - keep an eye out for any marketing of this film; if you spot any billboards or cinema stands, take a snap and pass on a picture!

UPDATE: DVD INTERVIEW JANN DEMANGE [Filmmakers' responsibility with representations; his own background/compare to Elizabeth; Film v TV; prioritising the grey or polysemy]

Would we really expect anything less from Warp ... the DVD (out March 9th; cinema release was October 10th 2014) has some useful extras: interviews with the lead, director and screenwriter. The following aren't quite verbatim, but quite close:
We have a real responsibility making films. This was about a really painful period in many people's lives, and we had to keep that thought and not just make choices for audience entertainment.
He raises his background - you could usefully compare this to Shekhar Kapur getting the gig for Elizabeth (Indian, no knowledge of the era!), an instance of WT taking a big commercial risk (that paid off handsomely: a $30m film that made $82m and spawned a sequel/franchise).
I'm not your natural choice for this film: my background is French-Algerian, I grew up in London, I'm not even a WASP. But I wanted to focus on the story of the challenges facing young men, not make a political film. It was very important to me to bring out the shades of grey with all the different players, and I made this clear when negotiating with the producers. I have no links to Belfast, it was the screenplay that drew me to this.
Working with television you have much more time to draw out an epic character arc, whereas in film its a mere snapshot and you have to work to make every moment count.

UPDATE: DVD/BLU-RAY SLEEVE DESIGN
Rather stumbled upon this, but very useful context, and real micro-level detail:
I started working on the initial packshot for ’71 back in August 2014 and the final artwork files have just been sent. It’s rare for me to spend so long on an individual title (unless the delays are due to production issues!).
The Blu-ray and DVD packaging has gone down a slightly different route to the Steelbook release. Although using the theatrical artwork as its base, we wanted to create something that had a more military feel. The colours were adjusted and a new textures were added to the background, giving it the khaki texture. There’s also a little adjustment to the composition in “’71” as well a colour change. Both the Blu-ray and DVD releases have a cardboard o-ring sleeve, which has an overall matt varnish with spot UV gloss. The Blu-ray has a cut down O-ring, which shows the black Blu-ray case at the top.
Source: Rogue4 Design.
Khaki colourscheme the key to this design


(NORTH LEEDS LIFE): WARP MOST IMPORTANT FILM CO OUTSIDE LONDON?
Great quote here, and a useful one to use in an essay:
“The acclaim for Yann Demange’s ’71 comes as no surprise”, said Hugo Heppell, Head of Investments at Screen Yorkshire and Executive Producer on ‘71. “Its selection for Official Competition at the Berlin Film Festival is much deserved recognition for Yann, Angus, Robin and the whole team at Warp. We are immensely proud to have supported Warp over the last ten years and to see it now as the most significant film production company outside London.”