UPDATE 2: TODD HAYNES ON WHY IT TOOK HOLLYWOOD LONGER TO MAKE A MAINSTREAM LESBIAN MOVIE THAN A GAY MALE MOVIE...
The director, Todd Haynes, agreed that same-sex female relationships had been even less well-served by mainstream movie-makers than those between two men. The reason that the likes of Brokeback Mountain and Milk had preceded Carol was, he suspected, “because male audiences will not be excluded [by them]. They are the prime audience Hollywood are marketing films for.” (From a feature on Cate Blanchett, star of Carol)
The Female Gaze: Rethinking Representation
Following quotes are from an article in the always excellent Media Magazine (subscription needed - ask the Librarian or me for login details). Sean Richardson wrote in April 2015 on this topic, starting with a simple statement on the impact of male gaze:
Research suggests that advertising campaigns for a female audience are dominated by heterosexual Caucasian size 0 to 2 models. This is a fact, despite what we might think or want, in a multicultural, complex world. Increasingly, accusations have been made by the likes of Naomi Campbell and Dame Vivienne Westwood that representations of women in advertising are too white and nearly exclusively under size 6.