MICRO-BUDGET SELF-DISTRIBUTION Corona pre to post in 1 month

See the links list (screenshot to right; scroll down the blog to find links lists on the right side) for other examples of filmmakers showing gutsy determination despite very limited resources to produce and gain distribution for full-length feature films. Especially Coz (Corrie) Greenop (Wandering Rose, or Demon Baby in the US market) and Harry MacQueen (Hinterland). Coz used a broken back to inspire his £40k horror, and social media to get distributor meetings in Cannes, leading to a US DVD release and a multi-million 2nd feature. Harry, an actor, a £10k inheritance to shoot a social realist drama, and a limited theatrical distribution deal with Curzon Cinemas' screenings with Q and A's for members plus Ilkley Film Festival.

This new example has the spirit of Shane Meadows' infamous five day shoot, £48k Le Donk and Scor-Zay-Zee about it...


Spotted a rather excellent example for all of you of fast, determined real-world media production. A Canadian director has scripted, cast, location scouted, costumed/set dressed, filmed, edited/post-productioned, cut a trailer and now released (self-distributed) through VOD platforms Corona. A little exploitative perhaps, but nonetheless when it's easy to make excuses for yourself you could maybe ponder this example. He's done this all in March.

Coronavirus: the movie is somehow already here – but are we ready for it?

I can't see any specific release details yet - perhaps he can't do it all?! Info should appear on the IMDB page. Or on his own website...

WEB 2.0 Will vlogging boost two Smiths?

More widely seen through Facebook, but in 5 days 125k views (link)

Vlogging and other examples of web 2.0 application are more readily associated with the music industry: from Lily Allen's (quietly corporate-funded) bedroom recordings and MySpace, to Gaga's self-contained Little Monsters site and Biebers army of lunatic Beliebers on Twitter and anywhere else anyone dares to question their deity, while he pours out seemingly unfiltered nuggets on those same platforms.

Will Smith has just gone viral with one of a recent series of seemingly off-the-cuff, unfiltered videos, or vlogs (vodcasts). I've seen it through my own Facebook feed, switching it off after a few seconds of what struck me as American hokum (though I'm sympathetic to the general point of the potential power of learning from failure).

Link.

The article on this struck a particular chord (i'm even writing this post a 2nd time after a finger slip lost me an hour's worth of phone tapping on the blogger app) as 2 of his tracks popped up on a shuffle play of one of my more eclectic playlists during an hour or so at a local hostelry yesterday - deeply buried amidst 1,293 tracks with Slayer and Celtic Frost among other delights - and the clear retro-fuelled buzz (yup: namecheck for Simon Reynolds' book Retromania but also the ol' uses and gratifications theory...) it sparked.

Smith's stellar career has dulled, with the Netflix-distributed Bright not exactly setting the world alight. Haven't seen it yet, so I'll reserve my own judgement, but the LOTR-Lethal Weapon mash-up it suggests at least sounds faintly intriguing.

VR virtual reality cinema coming

IN THIS POST: short overview of some major technogical changes from digitization, then a focus (TBC and rolling updates) on VR


The film industry, at times reluctantly, has embraced a series of new technologies over recent decades, and the disruptive forces of digitization always seem poised to transform what at heart is quite a conservative industry, locked into franchises, the star system (changing?) and dominated by a mere 'big six' companies despite all the changes.

As with cassette tapes, you may have been born after the VHS tape disappeared from the high street

DVD meant they could:

1. re-monetize back catalogue [long tail...]; just as the music industry got millions to replace their tapes/vinyl with (sonically inferior!) CDs so too did the movie industry make billions from VHS tapes being replaced
2. the monetizing went further with editionalising: usually starting with a vanilla (movie only, perhaps a trailer added) edition, and leading over time to any combination of special, collector's, ultimate (etc) edition, not to mention director's cut, with commentaries and other extras to push sales, plus footage cut for cinema release

Geek.com headline, 2014.

DIGITAL DISTRIBUTION day-and-date challenges flop concept

The release window is proving resilient despite challenges from the digital upstarts Netflix et al, their disruptive force not yet shifting this fundamental feature of the film industry. Big six giant Disney soon backed down with its plans for a shortened cinema-DVD gap for Alice in Wonderland when cinema chains simply threatened not to show it.

Not all movies are produced with cinema box office as a priority or even realistic goal, however, and many of these breach the usual model - the key point being the SCALE of release. These are not wide releases, which means they're not seen to undermine the traditional arrangement that ensures cinema maximises its returns.

As I have blogged on the 48K Le Donk and Scor-Zay-Zee, though, a limited (or in its case, simply none!) cinema release means a much, much greater chance of newspaper, magazine and other mainstream media reviews that straight-to-DVD releases rarely get, explaining what seem to be shocking headlines about film releases taking under 100 at UK box office.

This strategy, of a very limited cinema release simultaneous with a DVD release, is termed day-and-date release.

“Day-and-date releases minimise costs for a distributor,” says Andreas Wiseman, Screen International’s head of news. “They only need to pay for a campaign once rather than at different stages throughout the windowing process. The growth in these kind of releases coincides with the proliferation of digital platforms. Distributor deals with platforms such as Netflix, LoveFilm, iTunes etc often require that a film is shown in a certain number of cinemas, so distributors will sometimes see the theatrical release as a box-ticking exercise.” 

Avatar, Paul, Cornetto Trilogy: audience, marketing, digitisation

http://www.threeflavorsscreenplay.com/theworldsend/
https://www.instagram.com/theworldsendfilm/
https://www.tumblr.com/tagged/the-world's-end
https://www.facebook.com/TheWorldsEndMovieUK/
https://twitter.com/hashtag/TheWorldsEnd?src=hash
https://itunes.apple.com/gb/app/beyond-the-screen/id830552609?mt=8
Wend Intl trailer;
http://corporate.comcast.com/our-company/businesses/nbcuniversal#accordion-3
https://www.youtube.com/watch?v=-Ynzqn83T1c

WorldsEnd UK site;

2016 cornetto trilogy compressed from DB3igs

Quite simply bringing together some of the material on here on these...



WT use game to market Paul - play it here.


might add more...

WARP'S £48K LE DONK
This is both a good example of how low budget Indies can compete ... and an illustration of how much more Warp could/should be doing when promoting their films, even if that is the job of the distributor!!!
In this case, Le Donk was self-distributed in the UK, with a VoD (convergence!!! digitisation!!! proliferation!!!) US release. Below is a screen recording browsing the Warp web page for this



The page did offer the opportunity to send 'an exclusive Le Donk... Christmas card' ... but the link is dead now ... AND just look at the 'latest' news (I checked again May 2015!) ... its on Tyrannosaur!!! If Chris Anderson's long tail theory is to work surely they need to try harder with the online marketing?!

US VoD link and a dead link to some smart online marketing

Self-distribution!

This sums up the issue with Warp's online marketing - too little effort!!!

...

DISTRIBUTION FOUR-WALLING Getting newspaper review still vital?

That's a new term to me: four-walling, the practice of Indie producers renting a cinema primarily in the hopes that their screening will attract a newspaper review.

In the US its not uncommon to do this for a full week's run, though the practice in the UK seems to be for a single screening - kind of a Gant Rule effect I suppose!

Coz Greenop used this approach to great effect with Wandering Rose, the screening leading to a deal with Curzon Cinemas. I think Harry MacQueen did likewise with Hinterland [needs checking]. Remember too Warp using cinema ads trumpeting the cinema release date of Le Donk, which was really a DVD release - that helped get those vital newspaper reviews, much harder for a straight-to-DVD release to achieve.

In this web 2.0 (3.0?) age, can the dinosaur print media really be that important?

Yes ... and no. One of my favourite phrases! As with so much, there are two sides to this...

Look at '71. The National Media Museum box office told me, when I raised with them the very sparse crowd for the opening night screening, on a Friday, that it would pick up dramatically once the Guardian review had been digested.

The no part flows from the same example. The ABC1 Guardian readership may be more likely to pay attention to the paper's film coverage than, say, a tabloid's C2DE readership - that's speculation on my part.

What isn't is the indisputable fact that newspaper readerships are older than the core cinema audience, a trend which is accelerating.

Haven't covered yes and no, there is another angle to this - its not just about any immediate pick up in audience, its the possibility of featuring 'pull-out' phrases from reviews (and thus the publication names) on posters, DVD sleeves, in pitches to distributors, and on CVs when looking to finance and cast future productions.

Its easy to simplify digitisation as a killer of old media, but that's never been the case; the disruptive power of digitisation more often leads to a symbiotic relationship. So, the Guardian's '71 review was arguably secondary in impact to its leading the paper's weekly film vodcast, an example of convergence.

Who knows, someday YOU might be four-walling ... just don't forget to send me a ticket!

'Four-walling': how film-makers pay to see their work on screen http://gu.com/p/496yf

DISTRIBUTION: Warp X's Le Donk + Scor-zay-zee

Use the tag cloud to find more on distribution

KEY POINT: Cinemas continue to insist on an exclusive release window as home cinema would otherwise eat substantially into their prospects, and they have gone as far as threatening to boycott a blockbuster Disney movie when they tried to reduce this window. Frankly, they will care little what an Indie micro-budget production does, and the 'cinema release' was really a marketing stunt by Warp to attract newspaper reviews!

Scroll to the end of the post for a short list of all key points. 

Impressively, Warp secured distribution in several foreign markets, such as Norway. Note how Meadows and his previous movies are highlighted as a key selling point.

Le Donk and Scor-Zay-Zee (Meadows, 2009) is an interesting counter-example of what we conventionally see. Okay, so this micro-budget Indie (just £48k, it launched Meadows' 'five day film' concept which, at the time of release, several other well-known directors expressed an interest in, though it doesn't really seem to have taken off in the way Dogme 95 - Lars von Trier etc - once did) got limited cinematic release.

All warp trailers are embedded in 1 post tagged distribution!

Lets be clear - the vast bulk of Indie productions simply fail to get any cinematic release; almost all are straight-to-DVD or, in the worst case scenario (as the DVD release window should come before the TV release window, which can itself be split between terrestrial, satellite and streaming) straight-to-TV (maybe made-for-TV).

By the way, Working Title's debut production, My Beautiful Laundrette, started out as a made-for-TV film, but when it got a screening at the Edinburgh International Film Festival (EIFF) and the critics raved about it, a swift decision was made to fund a cinematic release, from which it made a modest but significant profit, and WT would grow from this small success (including a US release).

There are no figures for Le Donk's box office, which usually suggests there was no cinematic release. It is not alone in Warp productions in getting a very, very limited cinema release, presumably a premiere and some limited London screenings.

Warp Films trailers and distributors

These are the trailers for each Warp Films/X/Australia movie; BBFC ratings are noted, so obviously use as appropriate. These are also accessible as a YT playlist.

Warp clearly has long-term relationships with a number of distributors, even if they continue to struggle to gain cinematic releases:

UK: Optimum Releasing (now renamed StudioCanal UK);
US (IFC Films, BUT did this temporarily end around 2010? Submarine was Weinstein Co, Four Lions Drafthouse Films, Tyranossaur Strand Releasing; 2011's Kill List and Snowtown and 2012's Berberian Sound Studio were IFC again);

BoxOfficeMojo listing for Tyrannosaur; just $22k in US, but approaching $0.5m worldwide

Belg, Neth (both Cinéart);
Fr (ARP Sélection);
M.East ‘all media’ deals (Front Row Filmed Entertainment)
Australia (Madman Entertainment)
Italy (P.F.A. Films).
Some of these are 'all media'.
There are additional UK relationships for DVD (Artificial Eye but also Optimum Home Entertainment) + TV (Film4).
I also spotted few specific Blu-Ray listings, eg for Kill List in Neth (Cinéart), and Tyrannosaur (UK, Optimum Home Entertainment). 
There are some VOD listings (in some cases, VOD only) for the US in particular - mainly IFC but also Sundance Selects (for A History of...).

IMDB distributors listing for Tyrannosaur, which managed a fairly wide release, tho' for limited runs

To learn more about film distribution, you could try this pithy guide, or the more detailed BFI guide, which tells us:

The key elements of Prints and Advertising (P&A) that a distributor must consider at this stage are:
The quantity and production of release prints and trailers:
Specialised films will often be released with fewer than 10 prints into key independent cinemas, with these prints subsequently 'toured' over a 6-month period to all parts of the UK. On the other hand, commercial mainstream films will often open on over 200 prints, simultaneously screening in all major UK towns and cities.

Each individual film print costs around £1000 (or $1500-2000), so any major release of, say, 500 prints is looking at a cost of £0.5m before advertising spend is also factored in (multiply by 10 for the tent-pole US releases). It should be clear why so few Warp movies manage a wide release, though some (notably Four Lions) bucked this trend, with additional prints being rushed out after initial demand proved much higher than expected! Digitisation will gradually remove this barrier, with the effective cost of hard-drives or streamed/downloaded films near-zero.

As you watch each of these trailers, try asking yourself some simple questions... 

• Who do I think was the (core/primary and/or secondary) audience/s for this?
• What are the selling factors? (awards? director? cast? genre? narrative? atypicality/difference from the norm?)
• Is it a successful trailer? (can you sum up the film in a sentence? remember, John Carter showed how a trailer and marketing, if misdirected, can ruin a film's prospects) 
• In what ways (if any) does this strike you as a British film? (you'll note that while there's hybridity, the aesthetic of social realism is often present)

2014: '71 (YANN DEMANGE)
(awaiting release)

2013: FOR THOSE IN PERIL [18] (PAUL WRIGHT)
[18]