Okay, so this might not be part of the OFFICIAL marketing blitz from NBC-U - but such trivial but viral UGC as this vine is worth many millions in advertising spend when considered as a whole, able to penetrate beyond core audiences targeted by the distributors. Here's where I found it:
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| An unofficial JB Facebook page with 48k likes. |
The Vine was featured by a UK newspaper:
My main point here, however, is a good example of how the mega-conglomerates can flex their muscles to mutually benefit different wings: NBC-U both creating and benefitting from pre-release hype of the new Bourne movie by playing the Damon-starring previous films across EIGHT of its NBC-U channels. Research indicated that existing franchise fans were the key audience for the movie, so NBC-U sought to reinforce familiarity with the long-running franchise:
