So, UK TV channel ITV is to live broadcast The Sound of Music ... following in the footsteps of NBC in the US. The UK version takes the edgier setting of the Nazi backdrop, US network TV not exactly being known for its risk taking!
Why post this on a cinema blog?
Convergence.
We have the Universal link with NBC.
I've recently sat and listened to Warp's Barry Ryan flag up Warp Films' relative focus on TV.
More evidence of franchising and the reliance on pre-existing IP with likely built in audiences, or at least easier marketing challenges.
We're also seeing a surge of live cinema, led by opera and theatre, but also event cinema using back-catalogue movies.
As ITV prepares for The Sound of Music Live, are we watching TV's future? http://gu.com/p/4f3nt?CMP=Share_AndroidApp_Blogger
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