FRANCHISE Universal rev up £25m Fast Furious live show

Guardian feature

Disney are the kings of brand extension, with Disneyland a big business in its right and the Pirates of... franchise a neat reversal in being a movie spin-off from a Disneyland feature.

Universal are staking a claim as the barons of franchise extension though, with their own theme parks, multiple TV adaptations of movies (eg About a Boy by WTTV), theatrical adaptations (notably Billy Elliot, a big hit, and Bridget Jones, both spun off from Working Title productions).

ROM-COM no more love for the classic hybrid?

I've read a variety of articles over the past decade announcing the death of the rom-com after some genre flick flopped (often starring Jennifer Aniston!).

Here's another ... which goes a step further in pronouncing a range of genres as dead and box office buried, but also argues that TV is now the true home of the rom-com, an intriguing point in this era of digitisation and convergence:

CONVERGENCE Working Title TV

IN THIS POST: This links into several posts on convergence and ownership issues, and explores just how converged a company WT really is ... and the influence of ownership on this. I briefly raise points discussed in detail in previous posts.

Screenshot of the Wiki.

WHAT THIS WIKI SCREENSHOT TELLS US...
Great academic research, eh?!
This tells us three key things before we consider more recent developments:

Working Title franchising: new Bridget Jones, About a Boy TV series...

It is abundantly clear when we compare Warp Films With Working Title that the former's typically no-star, low budget (predominately) social realist slate does not lend itself to sequels/prequels/re-imaginings, although This is England is a notable exception, with a possible second film to add to the existing film and two TV series. WT's slate is full of franchises: Elizabeth, Bean, Bridget Jones, Nanny McPhee... its a long list.

...And it is about to get longer! Adapting films for TV is nothing new - the Coen brothers' Fargo is enjoying new life as a US TV series, and as noted above This is England has enjoyed two sequel TV series so far. WTTV is an increasingly important Working Title subsidiary, with big-name directors and stars increasingly viewing TV as at least on a par with cinema, a dramatic reversal of years past. Have a look at Working Title's IMDB entry and you'll find ever more TV entries in there. Amongst these is a new series for - naturally! - NBC in America: About a Boy is now a US TV series.