def. of convergence: the concept of the distinctions between once distinct media platforms/institutions collapsing under the influence of new media and the ongoing processes of digitisation. For example, a typical newspaper (print) now offers web content, including podcasts (radio?), video (TV?), blogs etc
To further explore and explain this several additional terms are used; note all opportunities to utilise terminology for your exam! 'Digitisation' is explored below.NB: I have posted on this topic many times since creating this post some years back!!! http://mediabritishcinema.blogspot.co.uk/search/label/convergence
Thats how I'd define 'convergence', an especially important concept for Media Studies and your AS exam, as so many consequences flow from this both in terms of how audiences access and consume/interact with the media and the institutions that produce, distribute and market media products.
(The exam board pick out 4 areas you need to be able to discuss with reference to your case studies - WT v Warp, + a brief comparison of both to the big 6 blockbuster Avatar - production, distribution, marketing + 'exchange' [the point at which an audience buys/consumes, perhaps co-creates, a text])
FURTHER DEFINITIONS + RESOURCES ON CONVERGENCE
Here's a vid which further explores the idea
It is a concept which has been discussed for some years now, with its consequences and whether its an entirely good thing seen as up for debate:
Perhaps we will reach a point of consolidation when the pace of technological change slows and the audience catches up, but at the moment most companies with both offline and online enterprises still see the vast majority of their revenues and costs lying with their traditional, offline businesses. Yet they are increasingly aware that this will tip in the opposite direction in the middle distance. So how should the transfer be managed?
... What we will see from media companies are assumptions about the dominant medium, be it print or TV, transferred to the newly converged online world without adequate recognition that the two are completely different entities. (Emily Bell: http://www.guardian.co.uk/commentisfree/2006/jul/15/comment.media)