The 'UK' box office: FOUR national audiences?

I'll add a Mickybo and Me trailer/link when at a computer, but spotted this gem in the ALWAYS useful Guardian box office column...

The headline story was the flop of the needless Frankenstein retelling, a good sign that a 'built-in' audience isn't guaranteed by widely known source material (a Fox off message for the Murdoch empire distributor).

Much further down, however, came this ... and I'm mindful of the stereotyped nonsense we get in such fare as Working Title's Wild Child (Scottish matron... the joke is...her voice... It's funny see if you don't talk with a southern English accent) as an explanation for the following:

Sunset Song lights up Scotland

Landing outside the top 10 with £114,000 from 80 cinemas, including £28,000 in previews, Terence Davies’ period romance Sunset Song is hardly a box office powerhouse. In Scotland, however, where it did 69% of its business – and especially at independent cinemas in cities such as Aberdeen, Edinburgh, Glasgow, Inverness and Dundee – it’s a different story. Distributor Metrodome is billing Sunset Song as Davies’ biggest opening, because the previews push the tally past his previous best, The Deep Blue Sea (£109,000) in 2011.

This is one of the reasons I tend to put quote marks round 'British' cinema.

Victor Frankenstein dead on arrival at UK box office http://gu.com/p/4eq9q?CMP=Share_AndroidApp_Blogger