If ever there was a flicker of doubt about Hollywood's aversion to originality and determination to tap into existing IP, then this announcement surely pours a bucket of water (or cinema syrup-hydrated carbonated artery miller) over this.
There will be another Transformers! Yay, and alert the Oscar committee now!
There will be a THIRD GI Joe (seriously, there's been TWO?!).
And now there will be more brain-rot productions seeking to cash in Hasbro toys brand recognition and taking up the notion of the Marvel universe (a tremendously intricate, complex and highly converged narrative world, regardless of your view of the quality of TV or film instalments).
Hurrah for Hasbro!
Paramount and Hasbro uniting GI Joe and other toys in new movie universe http://gu.com/p/4f52d?CMP=Share_AndroidApp_Blogger