They've issued a blunt denial today, but if a rival, say Viacom, bids for ITV (as seems rather likely) then I'd be surprised if the home of Downton Abbey didn't get snapped up by a US giant.
UK media ownership laws are much looser than the USA's (where Murdoch had to become a US citizen before he could further expand his US media empire).
Keep an eye on the economics and business sections of papers for this one...
ITV shares fall as investors cool on bid after Comcast denies holding talks
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