A placeholder post for now, added to a growing list of I'll come back to this... Until Avatar 2 hits, a more up to date case study of a tentpole to supplement the Working Title/Warp Films focus would be useful, and the Star Wars juggernut is perfect for this, an ongoing narrative of globalised hegemony, marketing muscle and dense distribution, with note perfect audience 'interaction'. NB: The linked article quotes Kevin Smith, so naturally enough features strong language!
Sith happens: Kevin Smith makes light of Comic-Con's space issues http://gu.com/p/4aja6?CMP=Share_AndroidApp_Blogger
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