We naturally focus on the BBFC or equivalents such as the MPAA when considering regulation of film. Here's a good reminder that the film business is part regulated by the likes of the ASA too.
This is also an intriguing case as it marks an exception to the prevailing regulatory presumption that media content considered, generally without evidence, harmful to children, should face restrictions on distribution and exhibition.
A Scary clown in a film poster attracted multiple complaints, but the distress caused to some with a fear of clowns (coulrophobia) was not enough to justify banning the poster from public sites.
Poltergeist posters cleared despite more than 70 complaints over clown image http://gu.com/p/4ajq2?CMP=Share_AndroidApp_Blogger