Sunday, November 15, 2015

TENTPOLE Disney shows fewer releases the Universal strategy

Just check the numbers; Disney and Universal releasing fewer films than big 6 rivals but bringing in more revenue, while the highest grossing films are mainly franchise flicks exploiting existing brands. Zero big breakthrough Indie releases - Hollywood hegemony, for all the hype of the disruptive, democratising power of digitisation, the status quo is entrenching.

Sequels and franchises make 2015 the year of the mega-movie

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