Thursday, November 05, 2015

GLOBALISATION Fox coup Theme Park of Aliens, Apes

Seems a theme park is now the must-have big six accessory ... indeed, Lions gate also joining this party can be seen as a strong argument for accepting the revised big seven label.

Yes, Eurodisney, Disneyland, the Universal theme park and the rest are to be joined by a Fox venture in Dubai, a clear expression of the global reach and hegemony of the Hollywood, American Giants.

I look forward to the Warp Theme Park, with its killer boat rides (Donkey Punch), domestic abuse deli (Tyrannosaur), explosive jihadi jinks (Four Lions), rap karaoke (Le Donk and Scor-Zay-Zee), Union Jack dumping game (This is England), Belfast maze ('71), and, as every blockbuster today has to reflect China's importance as a market with a token character or setting, an illegal immigrant merrygoround (She, A Chinese).

For a somewhat cruder comparison, you can also read this colourful column (not suitable for younger readers): A Hunger Games theme park? Why not The Human Centipede, too?

Titanic ride set for launch as Fox clinch Dubai deal

Lionsgate's plans, using Hunger Games, Divergent, Now You See Me, Twilight and more, including a China-based attraction and possibly further licenced attractions elsewhere, are detailed here: Hunger Games ride brings District 12 to Dubai theme park

NBC-Universal have made use of theme parks as a marketing tool in the past for new releases, notably Tinker, Tailor, Soldier, Spy.

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