The 2014 AS exam clip, plus the Examiner's Report, is here - you can see the exam paper below.
Remember, its a 2 hour exam: 1st 30 mins view Tv Drama clip 4 times in 30mins then 45mins for essay on 4 technical areas (sound, editing, camera work, mise-en-scene) + 1 area of representation (from gender, age, sexuality, ethnicity, social class and status, regional identity, physical (dis)ability); 45mins for British Cinema essay (the section is headed Institutions and Audiences).
There is only one question to answer. It will NOT mention film, as the question is intended for all Media students regardless of which industry option they have studied.
Here's how it appears, followed by a full list of past questions:
Here's how it appears, followed by a full list of past questions:
Answer the question below, making detailed reference to examples from your case study material to support points made in your answer.Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied.You must choose to focus on one of the following media areas. You may make reference to other media in your answer.• Film• Music• [etc – 6 media are listed]
Here's what the key pages of the exam paper look like (from the 2014 exam):
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2008 SAMPLE PAPER: Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied.
JAN 2009: Discuss the ways in which media products are produced and distributed to audiences, within a media area which you have studied.
TV DRAMA: AGE: Monarch of the Glen.
JUNE 2009: How important is technological convergence for institutions and audiences within a media area which you have studied?
TV DRAMA: GENDER: Dr Who.
JAN 2010: “Global institutions dominate media production. These institutions sell their products and services to national audiences.” To what extent do you agree with this statement?
TV DRAMA: ETHNICITY: Hotel Babylon.
JUNE 2010: What significance does the continuing development of digital media technology have for media institutions and audiences?
TV DRAMA: GENDER: Primeval.
JAN 2011: Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen area.
TV DRAMA: GENDER: Hustle.
JUNE 2011: “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied?
TV DRAMA: CLASS + STATUS: Merlin.
JAN 2012: To what extent does digital distribution affect the marketing and consumption of media products in the media are you have studied?
TV DRAMA: SEXUALITY: Fingersmith.
JUNE 2012: “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?
TV DRAMA: DIS/ABILITY: Coming Down From the Mountain.
JAN 2013: What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
TV DRAMA: AGE: E.R. (S14 E2)
JUNE 2013: Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied
TV DRAMA: REGIONAL IDENTITY: Doc Martin (S? E?)
JUNE 2014: The increases in hardware and content in media industries has been significant in recent years. discuss the effect this has had on institutions and audiences in the media area you have studied.
TV DRAMA: SOCIAL CLASS + STATUS: Downton Abbey (S? E?)
ALWAYS ACKNOWLEDGE YOUR SOURCES -
The following comes from the excellent CHS Media blog: http://mediachs.edublogs.org/film-industry/as-exam-past-papers-answers/
JAN 2009: Discuss the ways in which media products are produced and distributed to audiences, within a media area which you have studied.
TV DRAMA: AGE: Monarch of the Glen.
JUNE 2009: How important is technological convergence for institutions and audiences within a media area which you have studied?
TV DRAMA: GENDER: Dr Who.
JAN 2010: “Global institutions dominate media production. These institutions sell their products and services to national audiences.” To what extent do you agree with this statement?
TV DRAMA: ETHNICITY: Hotel Babylon.
JUNE 2010: What significance does the continuing development of digital media technology have for media institutions and audiences?
TV DRAMA: GENDER: Primeval.
JAN 2011: Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen area.
TV DRAMA: GENDER: Hustle.
JUNE 2011: “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied?
TV DRAMA: CLASS + STATUS: Merlin.
JAN 2012: To what extent does digital distribution affect the marketing and consumption of media products in the media are you have studied?
TV DRAMA: SEXUALITY: Fingersmith.
JUNE 2012: “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?
TV DRAMA: DIS/ABILITY: Coming Down From the Mountain.
JAN 2013: What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
TV DRAMA: AGE: E.R. (S14 E2)
JUNE 2013: Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied
TV DRAMA: REGIONAL IDENTITY: Doc Martin (S? E?)
JUNE 2014: The increases in hardware and content in media industries has been significant in recent years. discuss the effect this has had on institutions and audiences in the media area you have studied.
TV DRAMA: SOCIAL CLASS + STATUS: Downton Abbey (S? E?)
ALWAYS ACKNOWLEDGE YOUR SOURCES -
The following comes from the excellent CHS Media blog: http://mediachs.edublogs.org/film-industry/as-exam-past-papers-answers/
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