UNIVERSAL OFFER CINEMA STREAM and PANDEMIC DISRUPTION threat to cinema future?

"Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable," said Jeff Shell, CEO of NBCUniversal, in a statement. "We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible." [MacRumors]

FilmGuardian analysis

It's unclear how (if??) NBCUniversal have cleared this with cinema chains (all posed to be forced to close in the USA, already shuttered across much of the world), but they've announced a new streaming option for titles currently/recently on their theatrical run.

The price is $20 per movie, not quite the cost of two cinema tickets.

They are clearly online innovators, seeking to flip the narrative of disruption into their own favour. I haven't seen any reports on how successful Prima was (if you don't remember, find the tag on this blog), but that for-the-filthy-rich-only model now has its own scruffy cousin. 

The disruption of convergence and digitisation was meant to be in favour of the little guy, according to web 2.0 evangelists like David Gauntlett and Malcolm 'long tail theory' Gladwell, but the dead hand of the big five has not loosened at all from around the throat of the global film industry. We're not seeing a spurt of Indie growth like the late 60s or late 80s/early 90s - though in both cases most of the new auteurs became studio insiders and the upstart companies got bought up.

The pandemic could have as big a long-term impact in disrupting traditional practices and behaviour in its estimated 18 month run as a couple of decades of digital - more specifically, online - disruption has managed. All the big 5 have delayed their tentpole releases and productions (same for TV) are grinding to a halt. 

Universal are trampling over the theatrical release window in a way that Disney tried with Alice in Wonderland - only to back down when the major cinema chains threatened a complete blackout/boycott of the movie. It could be that the pandemic lockdown builds up a renewed appetite for expensive cinema screens ... or that people get very used to their home cinema setup. And just how long can the Bond and all the other tentpoles be held back? Will all the studios ultimately copy Universal's innovation as this lockdown looks set to continue for many months???

SEE: MacRumors and As cinemas go dark, the film industry may go straight to Netflix.