Wind back to the 60s/70s and it was common for TV and radio shows to be wiped so the expensive tapes could be reused. There were no DVDs or channels dedicated to re-runs, and the global TV market was not fully formed. Lots of Dr Who episodes have been forever lost that way.
Just as the music industry experienced a boom, up to 1999 (the year of Napster...), through fans buying CDs to replace their cassette and vinyl copies of albums (we see the reverse in 2020!), the movie industry has ruthlessly exploited fans with its editionalising strategy - the vanilla DVD, Blu-Ray, special edition, unrated cut (MPAA ratings are voluntary), collector's edition, ultimate edition, directors cut - check out the release of 1979s slasher archetype Halloween as a good example.
Then there's the boxsets - and even the likes of Warp get involved in that (with its epic 10 Years of Warp boxset and This is England collections), while the various Working Title rom-coms appear in near-infinite boxset permutations, including franchise sets like Bridget Jones. Which are heavily pushed through their social media every Valentine's, Mother's Day and Xmas (Love Actually anyone?).
4K, which in time will be replaced again with 8K, is the new wheeze, with multiple older movies getting the remastered (the music industry's fave wheeze for repackaging and re-selling new copies of albums fans already own) 4K release for DVD/Blu-ray and even, for some, limited theatrical re-release.
See these Universal examples...
https://thedigitalbits.com/columns/my-two-cents/030920-1200
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