NBC Universal said it was attracted to the opportunity to tap into BuzzFeed’s 200 million unique users and the 1.5bn video views they rack up each month.
“They reach a massive, loyal audience and have proven to be among the most creative, popular and influential new media players,” said Steve Burke, chief executive of NBC Universal. “BuzzFeed has built an exceptional global company that harmonises technology, data and superior editorial abilities to create and share content in innovative ways.”
For NBC Universal it is two deals in two weeks following an equivalent $200m investment in Vox Media, which owns eight brands including technology site The Verge and news site Vox.com.
In May, Vox expanded its portfolio with the takeover of Re/code, the well-regarded tech news site founded by former Wall Street Journal staffers.
Tuesday, August 18, 2015
NBC UNIVERSAL expands social media with BuzzFeed $200m deal
Working Title's conglomerate owner NBC-U has announced another new media deal, putting $200m into a tie-in with BuzzFeed
NBC-U are clearly comfortable with taking risky punts and developing new distribution outlets - just look at their rather ingenious Prima venture, seeking to extract considerable revenue from high-end home cinema.