Monday, December 01, 2014

Hot Fuzz distribution and marketing

Not exactly a bang up to date example, but one I've been looking at for a comparison between the three Cornetto Trilogy WT/WT2 productions (also World's End and Shaun of the Dead).

TheNumbers.Com: Distribution detail and box office data.
'Post and Send': a (p)review focussed on the archetypal rural community setting. 'Hot Fuzz was filmed in historic Wells in Somerset—England’s teeniest metropolis, apparently—that has a heritage dating back to Roman times. With the cathedral and market square, it’s not hard to see why it was chosen as a stand-in for the kind of place that elicits warm and fuzzy nostalgia on sight.'
'' - posters' intertextual references: An impressively thorough post, this dissects the many specific reference points reflected in the poster campaign for Hot Fuzz, clearly showing where the influences came from by putting the HF and existing posters side by side.
'TheWells' - how HF has sparked a tourist boom for the village it was set in!
'DillyMilly' - student blog post: usefully draws together several posters and trailers.
Student Prezi on HF Marketing: Not the best example you'll ever see, but useful e.g. of a Prezi nonetheless, something you should use for at least one Eval response.
MarketingMagazine - agency looks for product placement brands:
Exposure has been set the task of creating awareness below and above the line. Producers Working Title and Universal Pictures are now looking for partners for the movie."The film is a British take on an American cop movie and we are looking for brands that are British and are aimed at the 16- to 24-year-old male market," said Annie Kearney, senior account manager, Exposure. "Snack foods, FMCGs and entertainment brands including Heinz and Blockbusters have the right profile that we are looking for. We want brands that embody the irreverence of the film," she added.
CommonSenseMedia - alternative film ratings for parents: a US site that carries parental and kids' reviews, and generates a specific age rating recommendation from these, and its own editorial ratings
Parents need to know that what at first seems like a British parody of American cop flicks turns into a much bloodier (and funnier) homage to blow-'em-up blockbusters. The gun play and cartoonishly graphic violence rivals that of any Michael Bay or Jerry Bruckheimer production, but at least the bulk of the gore is confined to the last third of the film. Like Shaun of the Dead, which was made by the same director and stars, this movie is full of colorful foul language, but it doesn't have the raunchy nastiness of similar movies. Expect cinema-savvy teens to want to check it out. - releasing interactive Shaun screenplay to market World's End: There are several posts linked through here; another flags up director Wright's use of UGC: 'Wright posted a link to a video that includes scenes from all three of his films on his twitter account today. Youtuber Joel Walden mashed up the different scenes from Wright’s movies into one 2:19 minute video. Hit the jump to see it.  [Read more…]'
OfficeNews - drinks to view Cornetto flicks with...: Something a bit different, a site flagging up the growth of DVD rentals within existing shops (off-licenses, mini-markets etc) as a replacement for the gradually dying video rental store, and suggesting drinks accompaniments for a range of films:
Simon Pegg and Edgar Wright’s Shaun of the Dead, Hot Fuzz and The World’s End may be more associated with Cornettos than alcohol, but they’re all about beer and pubs. We recommend lager with Shaun of the Dead and bitter with The World’s End, with a cranberry juice in between for Hot Fuzz’s abstemious hero, Nick Angel.

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