This previous post looked at NBC-Universal's $35k home rental scheme, very relevant to the theme below...According to a recent survey, a fifth of Britons aim to have a dedicated cinema room by 2020 ... and 8% already do! The rise of home cinema has long been noted, but this is a step beyond having a large screen TV in the living room, being something closer to the setup seen in The Sopranos, the classic HBO series, where mafia don Tony brings round his cronies to sit in comfort and watch DVDs of such gangster flicks as The Public Enemy.
The rise of cinemas such as Leeds' Everyman, with its large sofa seating and tables for drinks and food (with the food menu going well beyond popcorn, and premium beer/drinks available), indicate one means by which the cinema industry is attempting to fight back against the increasing numbers staying at home for their cinema experience. Everyman's pricing strategy also quite purposefully tries to exclude many of the teens who effectively ruin the cinema experience for adults.
The site I read the home cinema stat on was pushing a new concept, the rise of corner shops and off-licenses as the replacement for dedicated video rental stores, with the demise of Blockbuster the most visible sign of their disappearance from the high street, with pressure from Netflix and other streaming services, piracy and supermarket sales all proving terminal.
The article specifically cites 'automated kiosks' - have any of you ever encountered one of these? Clearly yet another means by which digitisation is opening up further possibilities for distribution.