Monday, December 01, 2014

1 in 5 homes with cinema room by 2020?

This previous post looked at NBC-Universal's $35k home rental scheme, very relevant to the theme below...
According to a recent survey, a fifth of Britons aim to have a dedicated cinema room by 2020 ... and 8% already do! The rise of home cinema has long been noted, but this is a step beyond having a large screen TV in the living room, being something closer to the setup seen in The Sopranos, the classic HBO series, where mafia don Tony brings round his cronies to sit in comfort and watch DVDs of such gangster flicks as The Public Enemy.

The rise of cinemas such as Leeds' Everyman, with its large sofa seating and tables for drinks and food (with the food menu going well beyond popcorn, and premium beer/drinks available), indicate one means by which the cinema industry is attempting to fight back against the increasing numbers staying at home for their cinema experience. Everyman's pricing strategy also quite purposefully tries to exclude many of the teens who effectively ruin the cinema experience for adults.

The site I read the home cinema stat on was pushing a new concept, the rise of corner shops and off-licenses as the replacement for dedicated video rental stores, with the demise of Blockbuster the most visible sign of their disappearance from the high street, with pressure from Netflix and other streaming services, piracy and supermarket sales all proving terminal.

The article specifically cites 'automated kiosks' - have any of you ever encountered one of these? Clearly yet another means by which digitisation is opening up further possibilities for distribution.
In 2013 70% of TV sets sold in the UK were classified as big – 26in-32in – and nearly 16% were were “jumbo” – 43in or bigger. This is up 4% from the year before, according to TV Licensing’s annual Telescope report on the nation’s viewing habits.An earlier report found that 8% of Brits expect to have a dedicated cinema room in their homes by 2020.With staying in firmly established as the new going out, and consumers abandoning FOMO, the fear of missing out, in favour of JOMO, the joy of missing out, there’s never been a better time to cash in on the sales opportunity offered by big nights in, and this year OLN is looking at how to host and sell the perfect movie night.As more and more traditional video and DVD rental shops have gone out of business in the face of competition from postal and on- demand services such as Amazon Prime and Netflix – giant Blockbuster went into administration late last year – some off-licences have stepped into the gap, offering customers DVDs for rent or sale.Automated video kiosks such as those offered by Original Video ( have taken off in the US, where they first launched in 2002 and where there are now more than 30,000 units in operation. The model is simple, with new release movies offered for a small hire charge and, according to Original Video, they can make up to £500 a week.Even if you don’t offer DVDs yourself, this is a great time of year to inspire customers to make a big night in of their film evening with an innovative aisle-end or window display – and don’t forget to lay out the snacks, as nibbles such as popcorn, crisps and sweets are a key ingredient.To get you started, we’ve lined up some classic film choices – and suggestions to drink with them.■ Casablanca: Humphrey Bogart’s Rick is a self-confessed drunkard, and in the course of the film plenty of wine, bourbon, brandy and Cognac is consumed. But when you watch Casablanca, why not have a Champagne toast along with Rick and his lover, Ilsa, played by Ingrid Bergman. They’ll always have Paris.

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