SOURCE: http://www.guardian.co.uk/film/filmblog/2010/jun/21/toy-story-pixar-box-officeTake China. Its 2009 box office was roughly $1bn, but the rate of cinema construction is so quick there that one producer I spoke to this week believes the country's box office will reach $10bn by 2015. China delivered stingy returns for most Hollywood movies until several years ago. Then along came Transformers 2, which made a load of money there, and of course, Avatar. China was the second biggest market in the world for Avatar behind North America. The producer reckons that by the time Transformers 4 opens in around 2014, China could be its biggest market.
Tuesday, June 22, 2010
China to become biggest film market?
Good article which looks at trends in US film industry, especially on the cinema (exhibition) side. A snippet: