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Tuesday, June 22, 2010

China to become biggest film market?

Good article which looks at trends in US film industry, especially on the cinema (exhibition) side. A snippet:
Take China. Its 2009 box office was roughly $1bn, but the rate of cinema construction is so quick there that one producer I spoke to this week believes the country's box office will reach $10bn by 2015. China delivered stingy returns for most Hollywood movies until several years ago. Then along came Transformers 2, which made a load of money there, and of course, Avatar. China was the second biggest market in the world for Avatar behind North America. The producer reckons that by the time Transformers 4 opens in around 2014, China could be its biggest market.
SOURCE: http://www.guardian.co.uk/film/filmblog/2010/jun/21/toy-story-pixar-box-office

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