Are Critics Critical?

'In a repeat of the previous weekend, three releases on 100-plus screens completely failed to engage wide audience attention. Torture-horror The Collector, from the writers of the past four Saw movies, struggled past £100,000 for a weak £586 average. The film wasn't a hit with critics, but the genre audience is considered virtually reviews-proof, and can usually be relied upon to generate a much stronger number than that.' http://www.guardian.co.uk/film/filmblog/2010/jun/29/uk-cinema-box-office