Thursday, May 14, 2009

This Is England (Shane Meadows, 2006): Case Study

If the Richard Curtis/Hugh Grant series of WT rom-coms exemplify one prominent trait of contemporary British cinema, the gritty, low-budget social realism of films like this mark out quite a different trend within the UK's film industry. Whilst nothing like as commercially successful as BJD, Love Actually et al, it can certainly be argued that films like this are culturally vital to Britons' sense of self-identity.
This Is England promotional brochure This Is England promotional brochure DB

Potential financiers of this film would have seen this brochure, which seeks to sell the idea before filming can commence.

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