The Hollywood Effect
Despite Flourishing Global Film Industry, Hollywood Remains Movie Capital of the World
By Lloyd Bayer
Many countries produce their own movies reflecting a culture distinct to its unique background, but why do Hollywood films have the largest take on export? Simply because, American cinema has an overwhelming effect on the rest of the world. If you really think about it, revenue generated from box-office sales all over the world come from mainly movies made by US film studios, in particular, studios from Los Angeles, California. So in this regard, is it safe to consider that Hollywood productions form one of North America’s main exports? Why do I think that is? The answer is simple. From childhood to old age, everyone likes a good story. From late night camp fires, high school plays, amateur theatre productions to high grossing block-busters, there is always a story teller and there is always an audience. For an in-depth study into this topic, we have to go way back to the infancy of film making.
Although still a subject of intense debate, the first moving pictures to be projected on a screen were from the British film Incident at Clovelly Cottage in 1895. The film was made with a 35mm camera and celluloid film using a technique invented by William Greene in Hyde Park, London in 1890. Right after the success of this film, several British film companies started to flourish, capitalizing on the basic economics of supply and demand. A few years later across the Atlantic, D.W. Griffith filmed the first ever American short film titled In Old California, in a small village called Hollywood. This was soon followed by the first feature film in 1914 called The Squaw Man. Within a year, various studios started popping up like mushrooms, making mainly gun slinging westerns. By the 1920s, Paramount, MGM, Warner Bros. and Columbia were founded and went on to become major production and distribution studios. During this silent era of films, British studios saw major losses due to heavy competition from their American counterparts. Until, that is, the emergence of one of the biggest names in cinema history, Alfred Hitchcock. Not only did he produce and direct the first British film with sound, Blackmail in 1929 was the work of pure genius and would revolutionize the art of story telling for decades to come. Within five years, Hitchcock made The man Who Knew Too Much and The 39 Steps, establishing himself as the “master of suspense”. He made another British film called The Lady Vanishes in 1938 before moving to Hollywood. Although the rest as we know is history, Hitchcock maintained strong ties with the British film industry while going on to become one of the first and greatest legendry film makers in the world.
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| The Master of Suspense, British filmmaker and producer, Alfred Hitchcock |
The point I am trying to make is that Hitchcock could have easily continued his work in the UK and still would have become the greatest British film maker ever. What lured him to Hollywood? Was it fame and fortune? Or was it a profound film making phenomenon emerging in the form of Hollywood productions?
As both British and US film industries continued to boom, a third emerging market was the Indian film industry. Incredibly, the first Indian motion picture was a silent film called Raja Harish Chandra released in 1913, which historians confirm was just a few years after the US venture into film making. Believe it or not, with a post-production figure of over 10,000 titles, India independently stands shoulder to shoulder with major film producing regions like North America, Europe and Far-East Asia. But quantity does not always mean quality.
