A great opinion piece that attacks the cynical cash-in 3D boom that followed Avatar's nearly $3bn triumph, but also sharply analyses its own failings. Includes useful points on China too.
Sunday, May 17, 2020
FRANCHISE BOX OFFICE the horrifying truth
Great overview which calculates the budget to global box office multiple of many current and older high-grossing franchises, and finds that horror truly reigns supreme in these terms. The overall leader should be fairly easy to work out, but you can also compare the tentpole franchises too.
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