CINEMAS 16-34 are half the box office as records made

It's a key point in grasping the industry (and coursework!) - the core youth audience, 16-34, account for almost 50% of all UK ticket sales (similar to USA), with a slate of global $bn+ 2019 releases putting this on track to be a record year.

Alongside this cinema advertising has grown into a £200m market. Cinemas continue to develop to offer more luxury and a brightened experience from a cinema visit, with the luxury, premium priced Everyman chain for example adding another 34 cinemas in the last 5 years

Hollywood blockbuster boom fuels record UK cinema advertising

https://www.theguardian.com/film/2019/dec/02/hollywood-blockbuster-avengers-frozen2-boom-fuels-record-uk-cinema-advertising?CMP=Share_AndroidApp_Gmail