I've posted on the issue of women's under-representation at all levels of the film industry, including the nature or narrative significance of onscreen roles, since 2008.
In that time the Bechdel Test has become quasi-law in parts of Scandinavia and the #metoo movement has blown the lid of the routinised abusive behaviour of powerful men in the industry.
Changes, but still statistically the central issue remains pretty similar.
I'm doubtful that this move will achieve a momentous shift, and not entirely certain it's an entirely good thing: content analysis devoid of context - useful to add precision to analysis of overall trends but a fundamental impingement on storytelling freedom (of expression) potentially?
However YOU see it, it is a significant move, and as it's Disney, now seemingly headed for a 40/50% share of the global film market, who are partnering with Davis to trial and develop the AI (which scans scripts for gender terms and roles), it COULD lead to fundamental changes.
Though what will they do if the AI pings that their Marvel movies are fundamentally problematic...?
....
The Geena Davis Institute on Gender in Media was founded in 2007 after the actor – who won a best supporting actress Oscar in 1989 for The Accidental Tourist – became concerned about the male-dominated entertainment her young daughter was consuming.
At the summit, Davis added: “We don’t have enough female role models to inspire change. We need to see it in fiction to create the cultural change we need. If we see more women on screen as corporate leaders, scientists and politicians, there will be more women in real life taking up these roles.”
Geena Davis announces 'Spellcheck for Bias' tool to redress gender imbalance in movies https://www.theguardian.com/film/2019/oct/09/geena-davis-institute-gender-media-disney-machine-learning-tool?CMP=Share_AndroidApp_Blogger
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