NBCU SUBSCRIPTION LAUNCH Peacock as Netflix rival

Netflix's growth slows as it braces for influx of competition

https://www.theguardian.com/media/2019/oct/16/netflixs-growth-slows-as-it-braces-for-influx-of-competition?CMP=Share_AndroidApp_Copy_to_clipboard

Good table of the many competing streaming offers at the end of this article

Apple hopes its new streaming service will make a splash

https://www.theguardian.com/technology/2019/nov/01/apple-appletv-hopes-its-new-streaming-service-will-make-a-splash?CMP=Share_AndroidApp_Copy_to_clipboard

SEMIOTICS of 4 Working Title posters

Posters can be a little awkward to analyse, as we'd normally imagine any character pushed to the top of the frame to denote the shot type, but these are typically cropped out shots. (Specifically, we used a mix of poster/DVD cover)

4 WT posters were picked, brief points follow two examples ...

In each example, look closely at how basic framing (rule of thirds: place the important action/subject centrally) is used to easily signify the importance of characters (literally central to the narrative!)...

There are multiple obvious anchored preferred readings, but lets focus on the binary opposition...

This is signified through the colour blocks and the light/dark contrast of the two colours and the framing of the two lead characters (same actor).

Whilst this anchors a preferred reading of the brother on the white side as protagonist, and the brother on the blue side is signified/connoted as antagonist, there is also a skilful ambiguiety, or polysemy (narrative enigma!), encoded too: the 'good' brother is partially stood on 'the dark side' and is also wielding a gun! There is also equivalence drawn as it is a medium-long two shot; their gazes are similar, looking sideways off-frame ... though the divide between the two is cleverly anchored by their looking in different directions!!!

The connoted moral ambiguiety (not quite a fully anchored Proppian archetype of the hero) is in keeping with modern values as seen through the cultural impact of shows like Dexter, Sopranos and Breaking Bad and even some of the smash hit comic book adaptations, not least the Dark Knight trilogy.



Again, multiple aspects of a preferred reading are accessible, but lets focus on the anchorage of genre hybridity within this famously triple hybrid of zom-rom-com...

The 'zom' element is simply denoted through the literal use of zombies and the title itself, though their framing signifies who our protagonists are, whilst connoting Pegg as the central protagonist, or Proppian archetype of the hero.

Its a three-shot, not a two-shot, as an over-emphasis on the 'rom' component is not desired, and the 'com' is multiply anchored, including the female holding flowers and the bizarre 'weapons' wielded by all 3 (garden spade, cricket bad and chain), the bright colouring (playing on the blood red) and of course the bubble font of the title and the graphic of the hand within the 'A'.

Anyone who somehow misses the many signifiers to anchor this can rely on the tagline!




Can you apply this to the 2 additional egs below? Look at how Theory anchors serious drama, or how Bridget Jones's Baby anchors its hybrid genre (rom-com), and the primacy of the female audience for this (the com conventionally makes rom-coms more palatable for a secondary male audience!).




...

WOMEN Disney back Davis gender script check

I've posted on the issue of women's under-representation at all levels of the film industry, including the nature or narrative significance of onscreen roles, since 2008.

In that time the Bechdel Test has become quasi-law in parts of Scandinavia and the #metoo movement has blown the lid of the routinised abusive behaviour of powerful men in the industry.

Changes, but still statistically the central issue remains pretty similar.

I'm doubtful that this move will achieve a momentous shift, and not entirely certain it's an entirely good thing: content analysis devoid of context - useful to add precision to analysis of overall trends but a fundamental impingement on storytelling freedom (of expression) potentially?

However YOU see it, it is a significant move, and as it's Disney, now seemingly headed for a 40/50% share of the global film market, who are partnering with Davis to trial and develop the AI (which scans scripts for gender terms and roles), it COULD lead to fundamental changes.

Though what will they do if the AI pings that their Marvel movies are fundamentally problematic...?
....

The Geena Davis Institute on Gender in Media was founded in 2007 after the actor – who won a best supporting actress Oscar in 1989 for The Accidental Tourist – became concerned about the male-dominated entertainment her young daughter was consuming.

At the summit, Davis added: “We don’t have enough female role models to inspire change. We need to see it in fiction to create the cultural change we need. If we see more women on screen as corporate leaders, scientists and politicians, there will be more women in real life taking up these roles.”

Geena Davis announces 'Spellcheck for Bias' tool to redress gender imbalance in movies https://www.theguardian.com/film/2019/oct/09/geena-davis-institute-gender-media-disney-machine-learning-tool?CMP=Share_AndroidApp_Blogger