“The part that shocked Hollywood was that the film’s stunning success was fuelled by ‘girl power,’” says Melissa Silverstein of Women and Hollywood. “The general consensus in Hollywood is that films and books made for men and boys are seen as ‘universal’, and things that are made for women and girls are somehow seen as ‘other.’ Women are seen as a ‘niche’ audience. This ‘nichification’ of women has been one of the most enduring problems facing the much-maligned chick flick.”
The sensation of Twilight in 2008 caused Hollywood studios to perk up and pay attention to a new ticket-buying demographic – young women (and, let’s be honest, their vampire-struck mums). For years, the superhero and adventure franchises had faithfully served the 12- to 25-year-old male audience, without taking the economic power of the handbag into account.
Ten years of Twilight: the extraordinary feminist legacy of the panned vampire saga https://www.theguardian.com/film/2018/nov/02/ten-years-of-twilight-the-extraordinary-feminist-legacy-of-the-panned-vampire-saga?CMP=Share_AndroidApp_Blogger
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