Sunday, January 28, 2018

ANALOGUE film quietly thriving in quest for non-digital 'soul'

Reflecting a long established trend across other media industries, a seemingly defunct media technology has plateaued after a massive, seemingly terminal decline, and is now riding again even though it will never reach previous levels again.

Just as vinyl (and even cassettes) have seen big growth spikes, and the car underpinned radio's future as a mass medium, so too is there growth in the 35mm film market - the slow, expensive format that digitisation and the DSLR has all but wiped out. Kodak, the monopolist film supplier went bust ... but offshoots are back in business offering classic film reel formats for a growing, if niche, market.

Likewise the UK's Ilford, a brand most in the 35+ age bracket will recall as a B+W film specialist, is doing a roaring trade in photography stock.

A crowdfunded new 35mm camera has just hit the market, a big moment in underpinning this retro resurgence.

Back to the darkroom: young fans reject digital to revive classic film camera

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