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| Guardian feature |
Disney are the kings of brand extension, with Disneyland a big business in its right and the Pirates of... franchise a neat reversal in being a movie spin-off from a Disneyland feature.
Universal are staking a claim as the barons of franchise extension though, with their own theme parks, multiple TV adaptations of movies (eg About a Boy by WTTV), theatrical adaptations (notably Billy Elliot, a big hit, and Bridget Jones, both spun off from Working Title productions).
