Apple will have to join this suddenly crowded market, with Netflix, Hulu, Amazon and more facing increasing competition.
If more of the big six follow suit, surely that will actually undermine the paid-for streaming industry and encourage a resurgence in piracy?
If you're a household bill payer will you want to add a $10+ monthly Disney service to a $10 Netflix ... Amazon Prime ... Hulu (and probably Spotify/other music option), never mind a Sky or other cable bundle? If Universal, Sony and the rest mimic Disney, would you really go from 1, 2 or 3 subscription services to nearer 10, with the current big players all being hugely devalued by the loss of studio libraries?
Disney's move in many regards is a smart one - but not if it's rivals copy it's move.
Netflix and Amazon on edge as Disney plans own streaming service