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Saturday, May 20, 2017

DIGITISATION 4K restorations for re-releases

The music industry is dominated by the old, with back catalogue sales underpinning revenues, though with a similar tentpole strategy in place for a handful of global stars, as Elberse details in her book Blockbusters, analysing the distribution muscle thrown behind Lady Gaga, Jay-Z and other titan acts.

David Bowie has dominated vinyl sales this year, and accounts for a good proportion of other revenues too - the music industry is fuelled by monetising nostalgia.

The Secret Cinema organisation in Britain, putting on screenings of past hits in locations with a thematic link to that film, have squeezed millions in extra box office from many back catalogue flicks, while a black and white Mad Max Fury Road release, or Lord of the Rings re-read with a few extra minutes of tedium added, or just re-release to pop a multi-billion barrier (Avatar) ... the re-release has a place in the film industry's playbook.

There's always the film club and arthouse circuit, with CinemaTheque in Luxembourg an example, Woody Allen re-runs rarely being off the agenda in a typical month, or the summer outdoor screenings of everything from The Force Awakens to Rebel Without a Cause (picks for the 2016 Luxembourg season, the free event paid for through Orange sponsorship).

Retrofitting 3D is a long established practice, a software process of making a film not shot in 3D into this format at a cost of around $10m. Restoration has been a considerable element of arthouse and film festival fare - I've enjoyed watching a newly restored cut of a 50s Poe adaptation at the Bradford National Media Museum (1 strand of the BFI's work), and a new extended cut of Metropolis, weaving in newly discovered and repaired footage, at the Ilkley Film Festival.

The 4K restorations that Maurice, a Merchant and Ivory drama about a gay male love affair starring a young Hugh Grant, is an early example of could become a significant element of the multiplex mix, not just the arthouse circuit, a useful strand of counter-programming or even a means of building hype for a new franchise release by a limited release of an older, pre-reboot, franchise entry (picking up lots of cheap publicity along the way).

Both the 3D retrofits and 4K restorations are notable examples of the impact of digitisation.

Maurice at 30: the gay period drama the world wasn't ready for https://www.theguardian.com/film/2017/may/19/maurice-film-period-drama-merchant-ivory?CMP=Share_AndroidApp_Blogger

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