Sunday, February 12, 2017

LIONSGATE thrive without tentpoles

An overview of Lionsgate's evolving strategy, although I don't share the author's confidence that a reversion to lower budget (current hit and Oscar favourite La La Land cost $30m), arthouse Oscar bait is an intentional shift, rather the ending of two huge YA franchises based on book series that came to firm endings.

Their 2017 slate includes a new book adaptation, My Little Pony and Power Rangers, not to mention a Saw reboot, so they're clearly not done with what Elberse describes as the blockbuster strategy yet, let alone the all-prevailing franchise model.

La La Land's success heralds return to Lionsgate's small-scale roots https://www.theguardian.com/film/2017/feb/11/la-la-land-lionsgate-film-studio?CMP=Share_AndroidApp_Blogger

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