Sunday, November 20, 2016

FRANCE 36 month law flix off streaming giant

Good example of the tensions between globalisation (read: American hegemony) and local regulation designed to protect local production and its cultural voice.

Usually this means referencing the big six, but in this case it's Netflix, an American global giant about as welcome in France as Mickey D's burger emporiums (not even Samuel L Jackson's le big mac skatz could make that culinary imperialism cool).

They and Amazon, with Apple hovering as well, perhaps should be considered part of a big six+2.

Like China and many other major movie markets (the gung ho free market UK an exception since laissez-faire zealot Thatcher swept away protectionist regulations in the early 80s, leading to a summer 2016 in which all of the top 20 earners were Hollywood output), France imposes several restrictions on foreign movies to protect domestic producers and culture against American dominance.

I wasn't aware of the 36 month after release wait time there, presumably designed as a block on Amazon prime, Netflix, Google Movies, Apple and other American giants establishing a stranglehold on the market - chiefly through imported American movies, getting round cinema restrictions.

With Indies like Warp occasionally turning to self-distribution (All Tomorrow's Parties, etc), that policy perhaps should be tweaked to be less cinema-centric and give Indies a rare advantage, but does show that the big six+2 are not quite the Borg... resistance is not (yet) futile...

French resistance: can Netflix win over its harshest critics?

No comments:

Post a Comment

Please ensure your posts are appropriate in tone and content! All comments are reviewed by the blog owner before being published.