Friday, April 15, 2016

CONVERGENCE US cinema chain oks texting. sadface

I gather that after less than favourable feedback this horrible idea was binned, but multi-screen viewing is certainly a serious issue for film. And I found myself watching the latest Bourne and being very irritated at a pair to my left lighting the room with their phablets - even more than the ridiculous overuse of non-diegetic music to impress the kinetic tension on the producer-imagined dumb audience (in Aug 2016, a few months after picking up on this)

US cinema chain might introduce 'texting-friendly' screens.

Also ...
The Blue Room is being released in the UK by MUBI, first theatrically, then online. How do you feel about cinema becoming an online phenomenon?People keep saying that cinema’s about to die, but it has a way of transforming itself all the time. I never feel like saying: “It was better before.” OK, watching a film in a cinema is something different, but now people can use new tools, watch in different ways – they’re even able to watch three screens at once. That’s changing the grammar of cinema, it becomes like a mash-up or something. You have to take an interest – you have to use it all. [Mathieu Amalric: ‘Cinema has a way of transforming itself’]

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