Wednesday, March 30, 2016

INDIE DISTRIBUTION Festival then VoD day after, Swanberg strategy

This guy puts even Shane Meadows (the 5-day shoot £48k Le Donk) to shame, releasing SEVEN features in a year.

Over time he has responded to the limited benefit of festival buzz (6/7 months later when the DVD/VoD release occurs, the buzz is gone he notes) with his own unique strategy: put it out on VoD the day after a festival screening, tap into that buzz.

He urges Indie filmmakers to keep as much control as they can over production and distribution, noting that he makes most money when he has self-financed rather than relying on investors.

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