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Tuesday, January 12, 2016

BOX OFFICE Di Caprio franchise-free; Star Wars only 15th

Gleaned from Phil Hoad's latest column on global box office, extremely informative, useful and interesting as ever - it's worth following through an RSS feed, the Guardian app... Newspaper indeed!

Adjusted for inflation Star Wars is only the 15th biggest hit of all time - Titanic still well ahead (some would quibble over the figures, which track ticket numbers rather than revenue). As I've blogged previously, hype over records is a central part of modern movie marketing.

It's clear that franchises rule and look set to continue doing so. Distributors still work on the assumption that star appeal is king, but this is becoming ever more questionable as stars struggle outside of franchises to successfully open movies on their name. Do Caprio is perhaps a rare, maybe even unique exception - Hoad works through the figures, including an impressive early run for Revenant, a difficult to market western.

The Revenant's franchise-free DiCaprio is the ultimate A-list survivor http://gu.com/p/4fycm?CMP=Share_AndroidApp_Blogger

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