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Monday, May 13, 2013

Brave: Merida sexualised for sequel?

A good illustration of basic points about how ideology permeates even seemingly bland, inoffensive fare such as Disney (though once you begin some wider reading you'd be alerted to the wealth of writing on the ideology behind The Mouse) comes with controversy over the redesigned animated character of Meridia for a pending Brave sequel.
Here's a sample quote from a detailed Guardian article (with illustrative pics + vids) on this:
Chapman, who was replaced by Mark Andrews part way through the production of Brave but maintained a co-director's credit, said Disney had completely missed the point when creating the new version of her creation. "I think it's atrocious what they have done to Merida," she wrote to her local newspaper, the Marin Independent Journal. "When little girls say they like it because it's more sparkly, that's all fine and good but, subconsciously, they are soaking in the sexy 'come-hither' look and the skinny aspect of the new version. It's horrible!
"Merida was created to break that mold," she added. "To give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance."
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