As the article notes, there have been several examples: 'Warner Brothers recently aired a web-only series based on Mortal Kombat, as did Ubisoft with Assassin's Creed, the latter currently being redeveloped as a film without a Hollywood studio. It is not only games, either. A new series of Arrested Development is under way for online distributor Netflix, as is a remake by David Fincher of the British series House of Cards.'
ARTICLE: http://www.guardian.co.uk/technology/2012/sep/30/halo-4-feature-film-online-web-game
Halo 4: the film of the game
A web-only film based on the Halo series (previewed below) is the start of something special
Given that both are such strong visual mediums, video games and films have endured a surprisingly fractious relationship. Yet it is one that neither seems willing to walk away from – the symbiotic allure at its heart is just too strong. The games industry brings ready-made scenarios, characters and a fanbase to movie producers, while exposure on the big screen feeds back into game sales.
Tempting, yes, but the relationship has been repeatedly tarnished, House of the Dead and Wing Commander being prime examples. Now, however, the very model of how film is made and distributed is being examined anew. In Microsoft's first foray into the market, it has chosen to debut its films based on the Halo games not at the cinema but in the form of a free-to-view online series that begins on Friday.